The 4 represents the value of that customers. People who become customers via referral are like gold.
Why?
- they have twice the average lifetime value than customers who walk in off the street or via traditional marketing
- they will also refer twice the amount of people over their lifetime
The 4 represents the value of that customers. People who become customers via referral are like gold.
Why?
- they have twice the average lifetime value than customers who walk in off the street or via traditional marketing
- they will also refer twice the amount of people over their lifetime
The 4 represents the value of that customers. People who become customers via referral are like gold.
Why?
- they have twice the average lifetime value than customers who walk in off the street or via traditional marketing
- they will also refer twice the amount of people over their lifetime
The 4 represents the value of that customers. People who become customers via referral are like gold.
Why?
- they have twice the average lifetime value than customers who walk in off the street or via traditional marketing
- they will also refer twice the amount of people over their lifetime
I’d like to provide a little background on my past to provide a sense of what’s taken me on this journey. Over the last 7.5 years I had the opportunity to work for an award winning experiential agency called Synergy. As Chief Solutions Officer, I worked with companies to create signature brand experiences. Larger than life stunts designed to drive earned media. In two words: Chasing impressions. Vying for the front page or the lead story on the evening news. Here’s a few examples. I helped launch a new KFC logo. A logo we built next to Area 51 in Nevada. The program was called Face from Space. The logo was so big it could be seen from space. We even shot it with the Google Earth satellite. We helped launch a microsite for M&M’s that allowed consumers to create their own M&M avatar. We built a 53 foot tall M&M statue of liberty on a barge. Sailing it into New York Harbor, even paying respects to the Lady herself.
I was in NYC where I had a ‘moment of truth’ . . . I’m at one these rooftop bars enjoying a 14 dollar beer. Meeting Expectations is the biggest myth in satisfaction
So I set off on a quest. A quest to find 1,001 examples of companies that did the little things, those that gave little unexpected extras for employees and customers. To be honest, I don’t know what I was thinking about when I came up with 1,001 examples. It took just about 27 months to crowdsource the first 1,001 examples.
I should have taken the advice that someone once gave me about cross country skiing. If you are going to learn how to cross country ski . . . It’s probably best that you start with a small country
So Why Purple and Why a Goldfish?
Let’s start with the Goldfish. There is one hotel chain that absolutely gets the concept of doing the little extras. Kimpton understands the importance of signature extras.
There is always Starbucks coffee in the lobby for breakfast.
Wine Tastings in the afternoon.
Fresh Fruit around the clock.
The hotel is also pet friendly, but my favorite. If you are staying at Kimpton for a few days. Maybe you are traveling for business and starting to get a little lonely, Kimpton will give you a goldfish for your stay.