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Issac Saldada, unSEXY Presentation

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500 Startups
500 Startups

Issac Saldada, SendGrid @unSEXY August 9, 2012

Technology
1 of 24
unSEXY  Starts  @  Home:  Building  unSEXY   Street  Cred,  One  Developer  at  a  Time   Isaac  Saldana,  Co-­‐founder  
Built  by  engineers  
smtpapi.com  
Demo  
Pain  for  CTOs  
Intros  to  CEOs  
Email  markeGng  confusion  
PosiGoning  
IntegraGon:  SMTP  vs  HTTP  
HTTP:  Easy  to  develop  
SMTP:  Not  many  libraries  
SMTP  API:  JSON  email  header  
IPs  
Support:  Zappos  and  Rackspace  
Deliver  =  TesGmonials  
Parse  API  
Partners  
Problems  
SMTP  was  UX  
sendgrid.com/api/mail.send.json  
Site  UX  
Poor  site  UX  
Wrap  up  
Thanks  for  listening     Isaac  Saldana   @isaldana   isaac@sendgrid.com  

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