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Trend Credentials Think! McCann Erickson
 

Trend Credentials Think! McCann Erickson

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Trendwatching in Ukraine by Think! McCannErickson.

Trendwatching in Ukraine by Think! McCannErickson.

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  • good job.
    But u are not first.
    First was Linea 12 /McE and u know it))
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Trend Credentials Think! McCann Erickson Trend Credentials Think! McCann Erickson Presentation Transcript

  • TRENDWATCHING: New source of marketing inspiration Special project by
  • MODERN WORLD IS MOVING FAST & YET SPEEDING UP
  • TODAY SLIGHTLY RESEMBLES THE DAY BEFORE
  • CONSUMER IS CHANGING EVERYDAY AS WELL
    • AND EVERY TIME WE ARE TRYING TO CATCH THE CHANGE WITH TRADITIONAL RETROSPECTIVE REASEARCH METHODS, WE ARE LOOKING INTO THE PAST
  • IT’S LIKE DRIVING A CAR USING REAR-VIEW MIRROR
  • TRENDWATCH IS THE TOOL TO LOOK FORWARD
  • THIS TOOL IS NOT ABOUT ASKING AVERAGE CONSUMER , HOW HE SPENT THE DAY
  • IT TARGETS TRENDSETTERS , WHO ARE BELIEVED TO SEE THE FUTURE
  • IT INSPIRES TO CREATE: NEW PRODUCT NEW RANGE NEW COMMUNICATION
  • HEALTHY WAY OF LIFE: striving to keep one’s debits growing - like mental and physical health Brands that ride on a trend GREEN PRODUCTS: Camel Natural Flavor Nescafe Protect Lipton clear green
  • 5 STAR LIVING: luxury goods and services market growth Brands that ride on a trend ART EDITION: “ LG Art Cool” special edition with art touch
  • Do-It-Yourself: creative source is a differentiating attribute of new consumer generation Brands that ride on a trend ENGAGEMENT PROMO “Adidas Original”: create your T-shirt style - promo in Russia and Ukraine
  • … PAST FUTURE … WHERE DO YOU WANT TO BE LOOKING WHEN WORKING ON YOUR BRAND ?
  • WE ARE THE 1 ST ON UKRAINIAN MARKET STARTED WATCHING TRENDS
  • OVER 60 TRENDSETTERS IN OUR BASE 1 ST TREND REPORT IN UKRAINE FEW NUMBERS: 40 DISCOVERED OR VALIDATED TRENDS 5 CLIENTS
  • “ Trend research by Think!McCannErickson illustrated quite advanced approach to the attempt to obtain better understanding of the consumer. The creative visualization of the trends was also recognized as an original way to express the meaning behind.” Inna Nikova, Marketing communication director , Nestle Ukraine “ There were no attempts of systemizing and classifying trends by directions in trend watching before. I think it is right and modern way of trend research performed by THiNK!McCannErickson. It is clear that we should consider actual and future consumer trends to be competitive on the market.” Tatyana Rodnina Marketing Director Premium Brands , Slavutych Carlsberg Group OUR RECOMENDATIONS:
  • FIND OUT MORE FROM US: [email_address] Tel.: + 38 044 494 28 35 Ukraine, Kyiv 04050 13, Pymonenko Street, Business Center FORUM, 6A