TRENDWATCHING: New source of  marketing inspiration Special project by
MODERN WORLD IS  MOVING  FAST  &  YET   SPEEDING UP
TODAY  SLIGHTLY RESEMBLES THE  DAY BEFORE
CONSUMER IS CHANGING  EVERYDAY AS WELL
<ul><li>AND EVERY TIME WE ARE TRYING  TO  CATCH THE CHANGE  WITH TRADITIONAL RETROSPECTIVE   REASEARCH  METHODS,  WE ARE  ...
IT’S LIKE DRIVING A CAR USING  REAR-VIEW   MIRROR
TRENDWATCH IS THE TOOL TO LOOK FORWARD
THIS  TOOL IS NOT ABOUT ASKING AVERAGE CONSUMER ,  HOW HE SPENT THE DAY
IT TARGETS   TRENDSETTERS ,  WHO ARE BELIEVED TO SEE   THE FUTURE
IT INSPIRES  TO  CREATE:   NEW  PRODUCT NEW  RANGE NEW  COMMUNICATION
HEALTHY WAY OF LIFE: striving to keep one’s debits growing - like mental and physical health   Brands that ride on a trend...
5  STAR LIVING: luxury goods and services market  growth   Brands that ride on a trend ART EDITION: “ LG Art Cool” special...
Do-It-Yourself: creative source is a differentiating attribute of new consumer generation Brands that ride on  a  trend EN...
… PAST FUTURE … WHERE  DO YOU WANT TO BE  LOOKING  WHEN WORKING ON YOUR  BRAND  ?
WE ARE THE 1 ST  ON UKRAINIAN MARKET STARTED WATCHING TRENDS
OVER  60  TRENDSETTERS IN OUR BASE 1 ST TREND REPORT IN UKRAINE FEW NUMBERS:   40   DISCOVERED OR VALIDATED TRENDS  5  CLI...
“ Trend research by Think!McCannErickson illustrated quite advanced approach to the attempt to obtain better understanding...
FIND OUT MORE FROM US: [email_address]   Tel.: + 38 044 494 28 35  Ukraine, Kyiv 04050 13, Pymonenko Street, Business Cent...
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Trend Credentials Think! McCann Erickson

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Trendwatching in Ukraine by Think! McCannErickson.

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  • good job.
    But u are not first.
    First was Linea 12 /McE and u know it))
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  • excellent job!
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  • Trend Credentials Think! McCann Erickson

    1. TRENDWATCHING: New source of marketing inspiration Special project by
    2. MODERN WORLD IS MOVING FAST & YET SPEEDING UP
    3. TODAY SLIGHTLY RESEMBLES THE DAY BEFORE
    4. CONSUMER IS CHANGING EVERYDAY AS WELL
    5. <ul><li>AND EVERY TIME WE ARE TRYING TO CATCH THE CHANGE WITH TRADITIONAL RETROSPECTIVE REASEARCH METHODS, WE ARE LOOKING INTO THE PAST </li></ul>
    6. IT’S LIKE DRIVING A CAR USING REAR-VIEW MIRROR
    7. TRENDWATCH IS THE TOOL TO LOOK FORWARD
    8. THIS TOOL IS NOT ABOUT ASKING AVERAGE CONSUMER , HOW HE SPENT THE DAY
    9. IT TARGETS TRENDSETTERS , WHO ARE BELIEVED TO SEE THE FUTURE
    10. IT INSPIRES TO CREATE: NEW PRODUCT NEW RANGE NEW COMMUNICATION
    11. HEALTHY WAY OF LIFE: striving to keep one’s debits growing - like mental and physical health Brands that ride on a trend GREEN PRODUCTS: Camel Natural Flavor Nescafe Protect Lipton clear green
    12. 5 STAR LIVING: luxury goods and services market growth Brands that ride on a trend ART EDITION: “ LG Art Cool” special edition with art touch
    13. Do-It-Yourself: creative source is a differentiating attribute of new consumer generation Brands that ride on a trend ENGAGEMENT PROMO “Adidas Original”: create your T-shirt style - promo in Russia and Ukraine
    14. … PAST FUTURE … WHERE DO YOU WANT TO BE LOOKING WHEN WORKING ON YOUR BRAND ?
    15. WE ARE THE 1 ST ON UKRAINIAN MARKET STARTED WATCHING TRENDS
    16. OVER 60 TRENDSETTERS IN OUR BASE 1 ST TREND REPORT IN UKRAINE FEW NUMBERS: 40 DISCOVERED OR VALIDATED TRENDS 5 CLIENTS
    17. “ Trend research by Think!McCannErickson illustrated quite advanced approach to the attempt to obtain better understanding of the consumer. The creative visualization of the trends was also recognized as an original way to express the meaning behind.” Inna Nikova, Marketing communication director , Nestle Ukraine “ There were no attempts of systemizing and classifying trends by directions in trend watching before. I think it is right and modern way of trend research performed by THiNK!McCannErickson. It is clear that we should consider actual and future consumer trends to be competitive on the market.” Tatyana Rodnina Marketing Director Premium Brands , Slavutych Carlsberg Group OUR RECOMENDATIONS:
    18. FIND OUT MORE FROM US: [email_address] Tel.: + 38 044 494 28 35 Ukraine, Kyiv 04050 13, Pymonenko Street, Business Center FORUM, 6A

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