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What’s in Twitter for
   Businesses?




             www.42inception.com
Active user base of 200+ million
                             .
                        340+ million tweets per day

                                 Riding the trend of Mobile




*Source: http://blog.twitter.com/2012/03/twitter-turns-six.html
                                             www.42inception.com
What’s the opportunity for Your
           Business?




           www.42inception.com
Twitter Toolset for Businesses

                  You can “Follow” people and “Listen”
    Listen        to conversations that affect your
                  business.


                   Twitter has an open conversation
   Interact        model. You can interact with anyone
                   on Twitter.


                   Twitter’s ads are deeply integrated
   Advertise       into the regular Twitter experience.


               www.42inception.com
Listening on Twitter
    Listen




   People of interest                      Analyze,
                                 tweets      Filter,
                                             Track
                                            (tools)
                                                       You
#tag #tag #tag #tag     #tag
     Topics of interest




                          www.42inception.com
Listening to People on Twitter
  Listen




              www.42inception.com
Listening to Topics on Twitter
  Listen




              www.42inception.com
Twitter Listening Tool Example
   Listen




View “Popular” tweets around a topic
                   www.42inception.com
Twitter Toolset for Businesses

                  You can “Follow” people and “Listen”
    Listen        to conversations that affect your
                  business.


                   Twitter has an open conversation
   Interact        model. You can interact with anyone
                   on Twitter.


                   Twitter’s ads are deeply integrated
   Advertise       into the regular Twitter experience.


               www.42inception.com
Interacting with People of Interest
  Interact




             @PersonOfInterest This is something to catch your
             attention and initiate a conversation.



 You         @You Ok. You got my attention. Let’s talk further.   Person of
                                                                  Interest




                                www.42inception.com
Interacting around Topic of Interest
  Interact




              www.42inception.com
Leverage Digital Marketing for Incredible Growth?
            Our Training is a click away!

                www.42inception.com




                   www.42inception.com

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Twitter overview

  • 1. What’s in Twitter for Businesses? www.42inception.com
  • 2. Active user base of 200+ million . 340+ million tweets per day Riding the trend of Mobile *Source: http://blog.twitter.com/2012/03/twitter-turns-six.html www.42inception.com
  • 3. What’s the opportunity for Your Business? www.42inception.com
  • 4. Twitter Toolset for Businesses You can “Follow” people and “Listen” Listen to conversations that affect your business. Twitter has an open conversation Interact model. You can interact with anyone on Twitter. Twitter’s ads are deeply integrated Advertise into the regular Twitter experience. www.42inception.com
  • 5. Listening on Twitter Listen People of interest Analyze, tweets Filter, Track (tools) You #tag #tag #tag #tag #tag Topics of interest www.42inception.com
  • 6. Listening to People on Twitter Listen www.42inception.com
  • 7. Listening to Topics on Twitter Listen www.42inception.com
  • 8. Twitter Listening Tool Example Listen View “Popular” tweets around a topic www.42inception.com
  • 9. Twitter Toolset for Businesses You can “Follow” people and “Listen” Listen to conversations that affect your business. Twitter has an open conversation Interact model. You can interact with anyone on Twitter. Twitter’s ads are deeply integrated Advertise into the regular Twitter experience. www.42inception.com
  • 10. Interacting with People of Interest Interact @PersonOfInterest This is something to catch your attention and initiate a conversation. You @You Ok. You got my attention. Let’s talk further. Person of Interest www.42inception.com
  • 11. Interacting around Topic of Interest Interact www.42inception.com
  • 12. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com