Watch a recording of this webinar at: http://1a1s.us/d8 In this webinar, Daniel Young and Kimberly Walsh (two of our experts on Search Engine Optimization) will talk us through the basics of SEO, and how you can see the most success with getting your website found in the rankings. Below is a general list of the areas we will cover: - Domain Name Selection - Website Content (including site structure and hyperlinking) - Social Media Implications - On-Page Strategy (titles, meta-tags, page description, alt-tags) For more information on managing your Web presence, check out our Online Success Center at http://success.1and1.com.

1. Getting Started with
Search Engine Optimization
Presentation by Daniel Young & Kimberly Walsh
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2. Focus Areas
 Domain Name
 Content
 What? Why? Where?
 Site Structure
 Links (Internal, External, Backlinks)
 Social
 On-Page
 Page Titles
 Meta-tags
 Page Descriptions
 Alt-tags
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3. Domains
 Coming up with a good domain name requires a
combination of strategy and imagination
 Ideally, your domain name should be:
 Short
 Catchy and memorable
 Easy to pronounce and spell
 Includes keyword(s)
 Not too similar to competing domain names
 Not in violation of someone else’s trademark
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4. Content
 Naturally subject matter will change from page to page
but What, Why and Where should be addressed
 Allows for easy integration of keywords
 Important information is rarely overlooked
 High frequency of keywords
 Avoid keyword stuffing – don’t spread yourself too thin
 Location, location, location
 Take control of your users
 Site pages should prompt users to navigate through
 There should be obvious direction
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5. Content
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6. Site Structure
 Hierarchy
 Without Internal and External Links
Home
Products/ Contact
About Us
Services Us
Product/ Product/ Product/
Directions
Service1 Service2 Service3
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7. Site Structure
 With Internal and External Links
Facebook
Yelp
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8. Backlinks
LinkedIn Yellowpages Twitter Yelp Facebook
Home
Products/ Contact
About Us
Services Us
Product/ Product/ Product/
Directions
Service1 Service2 Service3
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9. Social
 Word-Of-Mouth
 Customer loyalty
 Exposure of promotional content
 Reinforce keywords
 Social activity can boost Search Engine placement
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10. On-Page Optimization
 Meta-tags
 Define keywords for a page
 Between 5 and 10 keywords (separated by comma) - most relevant for
your page
 Commonly abused
 Not much focus from Search Engines
 Page Descriptions
 Full sentences
 Relevant to page content
 Keyword-dense
 Should not exceed 146 characters
 In some situations this description is used as a part of the snippet shown
in the search results
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11. On-Page Optimization
 Alt-tags
 Identify images by keyword phrase
 Page Titles
 Displayed at the top of the browser as well as on Search Engine results
pages (SERPs)
 Call to action
 Descriptive and concise
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12. What Can 1&1 Offer?
 1&1 SEO Spotlight Tool
 Suggests keywords for you
 Assists with Google Places
 Suggests improvements
 1&1 SEO Ready Service
 MyWebsite only
 Team of optimization experts
 On-Page optimization is completed by our team
 Continuous reviews and consultations provided
 1&1 ListLocal
 Backlink tool, 3 months free – 42 local directories
 1&1 SiteAnalytics
 Monitor the traffic to your site
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13. 1&1 SEO Spotlight Tool
 Find the suitable keywords for your website
 Prioritizes optimization tasks
 Boxes change size to emphasize importance
 Defines then implements
 Tool defines common optimization terms before implementing them
 Example: Broken Links, Backlinks
 Manage and monitor success
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14. 1&1 SEO Spotlight
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15. 1&1 SEO Ready Service
 SEO experts review site for quality
 Performs On-Page Optimization
 Monitors registration process
 Verify ownership of domain
 Continuous follow-ups provided
 Thorough consultations
 Discuss marketing strategies
 24/7 status report in 1&1 Control Panel
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16. 1&1 SEO Ready Service
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17. 1&1 SiteAnalytics and 1&1 SiteAnalytics Plus
 Easy to understand stats
 Tracks visits to site
 Page Impressions
 Average Time Per Visit
 Average Pages Per Visit
 Traffic sources & Usage
 Referring Pages – Google? Yelp? Bing?
 Landing Pages
 Browser & systems
 Browser and Smart Phones
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18. 1&1 SiteAnalytics
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19. 1&1 ListLocal
 Spread the word! – Be competitive
 Input information once
 Contact Info, Business Description, Products, Specialties, Areas Served
 Makes for easy updates
 42 local directories
 Google Places
 Yellowpages
 Yelp
 OnStar
 TomTom
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20. Thank you for your attention!
For more helpful resources, check out the
1&1 Online Success Center at http://success.1and1.com
Questions?
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