Webinar: Getting Started with Search Engine Optimization

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Watch a recording of this webinar at: http://1a1s.us/d8

In this webinar, Daniel Young and Kimberly Walsh (two of our experts on Search Engine Optimization) will talk us through the basics of SEO, and how you can see the most success with getting your website found in the rankings. Below is a general list of the areas we will cover:

- Domain Name Selection
- Website Content (including site structure and hyperlinking)
- Social Media Implications
- On-Page Strategy (titles, meta-tags, page description, alt-tags)

For more information on managing your Web presence, check out our Online Success Center at http://success.1and1.com.

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Webinar: Getting Started with Search Engine Optimization

  1. 1. Getting Started with Search Engine Optimization Presentation by Daniel Young & Kimberly Walsh® 1&1 Internet AG 2010 1
  2. 2. Focus Areas  Domain Name  Content  What? Why? Where?  Site Structure  Links (Internal, External, Backlinks)  Social  On-Page  Page Titles  Meta-tags  Page Descriptions  Alt-tags® 1&1 Internet AG 2010 Page2
  3. 3. Domains  Coming up with a good domain name requires a combination of strategy and imagination  Ideally, your domain name should be:  Short  Catchy and memorable  Easy to pronounce and spell  Includes keyword(s)  Not too similar to competing domain names  Not in violation of someone else’s trademark® 1&1 Internet AG 2010 Page3
  4. 4. Content  Naturally subject matter will change from page to page but What, Why and Where should be addressed  Allows for easy integration of keywords  Important information is rarely overlooked  High frequency of keywords  Avoid keyword stuffing – don’t spread yourself too thin  Location, location, location  Take control of your users  Site pages should prompt users to navigate through  There should be obvious direction® 1&1 Internet AG 2010 Page4
  5. 5. Content® 1&1 Internet AG 2010 Page5
  6. 6. Site Structure  Hierarchy  Without Internal and External Links Home Products/ Contact About Us Services Us Product/ Product/ Product/ Directions Service1 Service2 Service3® 1&1 Internet AG 2010 Page6
  7. 7. Site Structure  With Internal and External Links Facebook Yelp® 1&1 Internet AG 2010 Page7
  8. 8. Backlinks LinkedIn Yellowpages Twitter Yelp Facebook Home Products/ Contact About Us Services Us Product/ Product/ Product/ Directions Service1 Service2 Service3® 1&1 Internet AG 2010 Page8
  9. 9. Social  Word-Of-Mouth  Customer loyalty  Exposure of promotional content  Reinforce keywords  Social activity can boost Search Engine placement® 1&1 Internet AG 2010 Page9
  10. 10. On-Page Optimization  Meta-tags  Define keywords for a page  Between 5 and 10 keywords (separated by comma) - most relevant for your page  Commonly abused  Not much focus from Search Engines  Page Descriptions  Full sentences  Relevant to page content  Keyword-dense  Should not exceed 146 characters  In some situations this description is used as a part of the snippet shown in the search results® 1&1 Internet AG 2010 Page10
  11. 11. On-Page Optimization  Alt-tags  Identify images by keyword phrase  Page Titles  Displayed at the top of the browser as well as on Search Engine results pages (SERPs)  Call to action  Descriptive and concise® 1&1 Internet AG 2010 Page11
  12. 12. What Can 1&1 Offer?  1&1 SEO Spotlight Tool  Suggests keywords for you  Assists with Google Places  Suggests improvements  1&1 SEO Ready Service  MyWebsite only  Team of optimization experts  On-Page optimization is completed by our team  Continuous reviews and consultations provided  1&1 ListLocal  Backlink tool, 3 months free – 42 local directories  1&1 SiteAnalytics  Monitor the traffic to your site® 1&1 Internet AG 2010 Page12
  13. 13. 1&1 SEO Spotlight Tool  Find the suitable keywords for your website  Prioritizes optimization tasks  Boxes change size to emphasize importance  Defines then implements  Tool defines common optimization terms before implementing them  Example: Broken Links, Backlinks  Manage and monitor success® 1&1 Internet AG 2010 Page13
  14. 14. 1&1 SEO Spotlight® 1&1 Internet AG 2010 Page14
  15. 15. 1&1 SEO Ready Service  SEO experts review site for quality  Performs On-Page Optimization  Monitors registration process  Verify ownership of domain  Continuous follow-ups provided  Thorough consultations  Discuss marketing strategies  24/7 status report in 1&1 Control Panel® 1&1 Internet AG 2010 Page15
  16. 16. 1&1 SEO Ready Service® 1&1 Internet AG 2010 Page16
  17. 17. 1&1 SiteAnalytics and 1&1 SiteAnalytics Plus  Easy to understand stats  Tracks visits to site  Page Impressions  Average Time Per Visit  Average Pages Per Visit  Traffic sources & Usage  Referring Pages – Google? Yelp? Bing?  Landing Pages  Browser & systems  Browser and Smart Phones® 1&1 Internet AG 2010 Page17
  18. 18. 1&1 SiteAnalytics® 1&1 Internet AG 2010 Page18
  19. 19. 1&1 ListLocal  Spread the word! – Be competitive  Input information once  Contact Info, Business Description, Products, Specialties, Areas Served  Makes for easy updates  42 local directories  Google Places  Yellowpages  Yelp  OnStar  TomTom® 1&1 Internet AG 2010 Page19
  20. 20. Thank you for your attention! For more helpful resources, check out the 1&1 Online Success Center at http://success.1and1.com Questions?® 1&1 Internet AG 2010 20

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