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New Hosting Products


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Presented by Robert Hoffmann (1&1 CEO) at the August 2013 media event and data center tour in Lenexa, Kansas.

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New Hosting Products

  1. 1. New Hosting Products Robert Hoffmann August 2013 Hosting Market
  2. 2. Hosting market is growing fast due to market penetration but also need for eMarketing ® 1&1 Internet 2013 2 Global Public Cloud Services Growth The total market is expected to grow from $77 billion in 2010 to $210 billion in 2016 Gartner predicts the highest annual growth in SaaS to be with office suites (49.1%) as well as digital content creation such as eMarketing (34.0%). 210 181 155 131 110 93 77 20162015 +18% 20142013201220112010 Source: Gartner (February 2013) Billion US-Dollar SMB success factors
  3. 3. Web presence & eMarketing is key to success when starting a business ® 1&1 Internet 2013 3  Consumers seek engagement with SMBs before they spend  Consumers are online more, especially via mobile  Consumers are purchasing online 58% of SMBs do not have a website 56 % of consumers don‘t trust a business without a website 75% of SMBs believe they cannot create a high quality website 60% of consumers are frustrated by sites that don‘t work proper on mobile phones and tablets Source: Google Consumer Surveys, Google/IPSOS, SiteSwan, Zoomerang, BCG SMB demands
  4. 4. 3 out of 4 SMBs want more from their website 4® 1&1 Internet 2013 Top demands of SMBs More Lead Generation  Sell and manage business processes online - orders, payment processes, dispatch/ shipping  Work with other people online - via protected login areas on the website, virtual office, etc. More eBusiness Capabilities  Generate relationships with prospects  Win more customers More Web Presence  Establish an Internet presence for the company  Be easily found on the Internet  Create visibility across multiple platforms More Communication  Communicate online with customers/prospects/business partners  Leverage social media platforms for communication More Brand Protection  Establish security for the business name and domain 27% 24% 23% 17% 10% Source: 1&1 survey of 1505 businesses worldwide Hosting Acquistions and Consolidations
  5. 5. 5 Acquisition growth in hosting industry 2011 2012 2013 AUG – acquires Network Solutions (USA) AUG – HostEurope acquires Heart Internet (UK) DEC – Go Daddy sells majority stake to KKR, Silver Lake and Technology Crossover Ventures (USA) JUN – Endurance Intl acquires HostGator (USA) AUG – Endurance Intl acquires Intuit (USA) DEC - Cogeco acquires PEER 1 Hosting (USA) MAR - Endurance International acquires Mojoness (USA) JUL – Cinven Group acquires Host Europe (UK) AUG - United Internet acquires Arsys (Spain) ® 1&1 Internet 2013 Top 4 competitors
  6. 6. 6 Still many opportunities for further consolidation 2% ~$0.4bn Endurance International 3% ~$0.5bn United Internet 5% ~ $1.1 bn 7% ~ $1.4 bn Market Shares of Top 4 Global Hosts in 2012 United Internet is the leading European Internet company 10,000’s of small web hosting brands worldwide ® 1&1 Internet 2013 1&1 growing (Contract Bases)
  7. 7. 1&1 is the leading Webhoster in Europe United Internet Business Customer Contracts (millions) 5,5 5,0 4,5 4,0 3,5 3,0 2,5 2,0 1,0 0,0 1998 1999 2000 20032001 2002 2004 2005 2006 2007 2008 2009 2010 2011 2012 ® 1&1 Internet 2013 7 Data Center Karlsruhe Hosted eShop Solution 10 million Domains registered DIY introduced at CEBIT Innovation Internationalization 1&1 business segments > 5.000 staff worldwide addicted to helping SMBs 15 years of experience 5 green data centers with > 70,000 servers
  8. 8. 1&1 portfolio offers tailored eBusiness solutions for all needs and segments ® 1&1 Internet 2013 8 SMBs Real estate, Restaurants, Retailers, Craftsmen… Professionals Agencies, Freelancers, Web Developers, Medium Businesses MyWebsite Web Hosting Domains Mail & Productivity Solutions Individual great page Internet Business Success Best in class usability    Performance & Security Design & Success    Servers Dedicated Server Virtual Server Dynamic Cloud Server    Shop/eCommerce Solutions Segment Web Presence Cross-Product FeatureEnrichments Application-Expertise & Support Online/Search Marketing Social/CRM Analytics eBusiness hoster transformation
  9. 9. 9 1&1 is addicted to online success for both segments - transformation from Web host to eBusiness provider ® 1&1 Internet 2013 Payment solutions E-shops Sector content Business apps SEO tools Local listings Mobile conversion Display advertising E-mail marketing Homepage 700 nTLDs
  10. 10. 2013 More than 700 new Top Level Domains 10 700 new gTLDs will be launched over the next year or so 1&1 expects around 5 million pre- registrations from approx. 500,000 customers by year-end SMBs awareness levels need to be raised on the timelines and benefits 2012 32 TLDS 1998 5 TLDs ® 1&1 Internet 2013 NEW: More than 700 new TLDs coming next years Benefits of nTLDs Number of domains offered by 1&1
  11. 11. 11 Reasons for professionals and SMB owners to buy new TLDs • New opportunities to gain short and memorable online identity • Signal to potential visitors what your site or business is about or where you are from • Be better found in Search Engines • Secure your Internet identity from competitors Benefits for ALL types of website owners or those new to the Web: ® 1&1 Internet 2013 nTLD: 1&1 best hoster
  12. 12. 12 Pre-order portal provide FREE reservations and guidance through nTLD launches 100% secure, transparent, confidential and quick as possible Expert advice on hand Optimal domain prices through 1&1’s Global scale FREE reservation ® 1&1 Internet 2013 DIY success story
  13. 13.  Agreements in place with ICANN  2013 RAA recently signed  TV and print ad campaigns worldwide  1&1 understands SMBs and is a Key player in raising awareness levels with SMB audiences 1&1 is the best provider of nTLDs to customers 13 1&1 delivers to new gTLD registrants… WIDE SELECTION INTERNATIONAL REACH FLEXIBLITY  Among the largest portfolio of all providers (over 700 nTLDs)  All regional nTLD launches covered  1&1’s domain expertise accessible to users of other hosting platforms EXPERIENCE  Large-scale industry experience TRUST  1&1 knows the demands of SMBs TIMELINESS  1&1 on top of every registry process ® 1&1 Internet AG 2013 nTLD reservations
  14. 14. Continuing 1&1 MyWebsite Success Story Choose from hundreds of attractive designs and layouts Get found via social and search Quick and easy Make changes online at any time Choose from over 120 business sectors 14 More than 500,000 MyWebsite subscribers in less than 2 years of marketing ® 1&1 Internet 2013 DIY customer Jacob
  15. 15. Jacob, restaurant owner – why online and social business is now so important Gain greater awareness with a local audience Take table bookings and payments for takeaway Engage with customers, his community and potential suppliers Create online identity and branding 1 billion users 4 billion views/day 1.1 billion users LinkedIn has 225 million 500 million total, 200 million active users ® 1&1 Internet 2013 151&1 Social media centre
  16. 16. NEW: 1&1 Social Media Center makes social easy 16® 1&1 Internet 2013 Core features of 1&1 Social Media Center  Facebook Page Creator  Content synchronization between MyWebsite and Facebook  Central hub for your social media management Real MyWebsite example Facebook Fan Page1&1 Social Media Center By synchronizing the DIY homepage and Facebook business page, 1&1 MyWebsite now offers Jacob a fully integrated solution for social media management for his restaurant. 1&1 App Store
  17. 17. NEW: 1&1 ‘Drag & Drop’ App Store Adding eBusiness functionality easy New 1&1 Appstore with over 250 Apps provides 1&1 MyWebsite customers with a secure way to attract, interact and transact online Quick & Easy Affordable Ideal for website users ® 1&1 Internet 2013 17Hosting Principles
  18. 18. …with maximum security from geo- redundancy …to speak to an expert …to upgrade or downgrade your package …monthly or flexible upfront payment …of all products for 30 days 18 NEW: 1&1 Principles for SMBs and Professionals ® 1&1 Internet 2013 Cloud Offerings Money back guaranteed Billing flexibility and affordability Always have the optimal package Request quickly resolved by 1&1 expert team Data stored in two separate locations
  19. 19. Cloud Services for SMBs and Professionals 19® 1&1 Internet 2013 Overview of 1&1 cloud products and solutions 1&1 Office Solutions = Cloud Computing  Web-based Online Applications that use cloud resources for high performance and convenience  SMBs are always up-to-date via automatic software updates and 1&1 expert support Cloud Server SMBs Professionals Apps / Marketing-Services 1&1 CMS / App-Store Shared Hosting Marketing-Services Managed OS / C&B Apps / Dev-Tools Shared / Cloud Hosting / Cloud Data Center eBusiness PaaS IaaS 1&1 Shared Hosting = Cloud Hosting  Our Shared Hosting solutions are cloud based and 100% flexible and reliable  SMBs and Professionals can scale their web projects to their needs due to our dynamic resources  1&1 manages hosting environments and provides expert services to SMBs and Professionals 1&1 increases value creation of our customers by offering best-in-class cloud hosting
  20. 20. Software developers Web developers Web designers System admins Flexible infrastructure Dedicated resources according to project requirements Adapt as you need Allow projects to stop, grow and reduce in both short and long terms Power for short periods Benefit from maximum power but on hourly basis Completely Secure No compromise of reliability or security Pay as you use Only pays for what he needs Cloud Servers - Core demands from professional users Paul, web developer, needs an online solution… -Delivering a web server and an email server - Allow copies of machines to be made easily - As flexible as he is ® 1&1 Internet 2013 20DCS Flex
  21. 21. NEW: Dynamic Cloud Server Flex For Paul, the Dynamic Dedicated Cloud Server allows him to create his own network of individual servers for each customer or project – up to 99 Reliable, dedicated power New: Fully flexible (per hour) New: Free sleep mode Extremly affordable ® 1&1 Internet 2013 21Need for Apps
  22. 22. 22 Webhosting: Performance of Apps now critical 1,044 2,933 4,245 9,982 14,533 19,344 26,576 0 5,000 10,000 15,000 20,000 25,000 30,000 2007 2008 2009 2010 2011 2012 2013 Year Growth of WordPress Plugins Performance of Apps can make or break the usability of a website Plug-ins and widgets for Apps need to be easy to install, adjust and always up to date Hosting solution needs sufficient power for Apps ® 1&1 Internet 2013 New 1&1 Hosting Portfolio
  23. 23. 23 NEW 1&1 Webhosting – Most powerful shared hosting ® 1&1 Internet 2013 App Expert Support  Expert support for Click & Build Apps, PHP and MySQL databases App Expert Center  Introducing Free Mode (fully customizable / every plug-in), Safe-Mode (managed by 1&1) and more than 250 Web Apps  Forum with extensions, support and advice from experts & App developers Software & Mobile Website Builder included  Latest version of NetObjects Fusion 2013 in 10 different languages​​, as well as Adobe Dreamweaver CS 5.5  Mobile Website Builder to easily create mobile websites Content Delivery Network  Providing maximum performance for your website with Points of Presence (PoPs) distributed in 23 locations worldwide on different backbones Guaranteed performance  2 GB RAM for guaranteed performance of resource-intensive applications (performance leader in shared hosting) NEW NEW NEW NEW NEW Florian
  24. 24. Florian Weigmann Head of Product Management Webhosting
  25. 25. We know what professionals need: Flexible modules that integrate perfectly with one another to meet the requirements for developing great web projects ® 1&1 Internet 2013 25
  26. 26. Key Take Aways: It‘s all about Apps ® 1&1 Internet 2013 26 The latest versions of 40 popular open source apps The ability to install with a few clicks in either safe or free mode Apps come preloaded with best practice plug-ins and themes for our top 5 apps HTML code snippets for over 100 Web Apps Information and news on top apps is at your fingertips
  27. 27. Key Take Aways: It‘s all about expertise and performance ® 1&1 Internet 2013 27 App Experts available for the top 5 apps + MySQL + PHP Active members in App Support Forums & we keep up-to-date on trends We are now offering guaranteed performance (2 GB) CDN is available and can be incorporated for even faster delivery
  28. 28. Key Take Aways: It‘s all about Mobile & Design ® 1&1 Internet 2013 28 Easy-to-use Mobile Site Builder allows customers to choose between: Converting an existing or building a new desktop site for an optimized view on mobile devices Building a new website directly from scratch - the newest version of NOF