Understanding the differences between the various types of TLDs is essential for businesses to accurately choose one that will help increase online marketing success, brand recognition and website traffic. In this presentation, we explain the most important differences and some business opportunities arising with the new top-level domains.

1. 1&1 – Top-Level Domains
What are the differences between domain
extensions?
® 1&1 Internet Inc. 2013
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2. The top-level domain (TLD) options
Understanding the differences between the various types of
TLDs is essential for businesses to accurately choose one
that will help increase online marketing success, brand
recognition and website traffic.
Generic Top-Level Domains
(gTLDs)
New Top-Level Domains
(New TLDs)
Sponsored Top-Level
Domains (sTLDs)
Country Code Top-Level
Domains (ccTLDs)
® 1&1 Internet Inc. 2013
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3. Generic Top-Level Domains
 Most recognizable domains
 Often assumed by consumers before other TLDs
 Some are restricted and require eligibility to register
Unrestricted gTLD
• .COM
• .NET
• .ORG
• .INFO
Restricted gTLD
• .BIZ
• .NAME
• .PRO
® 1&1 Internet Inc. 2013
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4. New Top-Level Domains
 700+ domain released over next two years
 Covers topics like technology, business, hobby and
location
 New opportunities for businesses
to build context to their online
identity and acquire their
desired domain name
 For more information, visit:
www.1and1.com/new-top-level-domains
® 1&1 Internet Inc. 2013
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5. Sponsored Top-Level Domains
 Domains regulated by third party organizations who
place restrictions on registration
 Builds credibility and trust
 Approval process is often lengthy
Examples
United States Government
Members of the airtransport industry
Post-secondary institutions
recognized by the US
Department of Education
United States Military
® 1&1 Internet Inc. 2013
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6. Country-Code Top-Level Domain
 Reserved for residents of the chosen country
 Ideal for businesses with a strong focus on local clientele
 Helps separate the business from possible international
competitors
 Some ccTLDs have been released to reach an
international appeal
.US
.CA
.CO.UK
.DE
.ES
.MX
.PL
.IT
.FR
® 1&1 Internet Inc. 2013
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7. Thank you for your attention!
To learn more about new TLDs, visit:
www.1and1.com/new-top-level-domains
® 1&1 Internet Inc. 2013
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