2. • Confidentiality Statement
This presentation is solely for the use of IMS clients. No part of it
may be circulated, quoted or reproduced for distribution outside of
the client organization without prior written approval of IMS Health
7. Antibiotic Market: Top 12 Molecules represents 90%
of the 1700 Crore Taka Market
7
17.63
15.79
11.85
10.96
7.68
6.59 6.55
5.47
2.68
1.98 1.81 1.32
Share %
8. Clindamycin (39% gr) is the highest growing
molecule, followed by Cefuroxime (19% gr)
8
38.80
19.39 18.12 17.76
15.73
6.65
0.65 0.33
-4.11 -4.32 -5.57
-10.29
Growth %
31. 31
Losectil in Omeprazole Market: High MS in KHL
Whatever happened in BSL?
19.36 19.21 18.96
22.31
13.94
21.82
Dhaka Chittagong Rajshahi Khulna Barisal Sylhet
Losectil
Share %
32. 32
Losectil in Omeprazole Market: High Growth in KHL
Lower growth in DHK
19.36 19.21 18.96 22.31
13.94
21.82
22.09
37.14 28.15
100.21
40.31
49.52
Dhaka Chittagong Rajshahi Khulna Barisal Sylhet
Losectil
Share % Growth %
33. 33
Seclo Vs. Losectil: market share equally low in all
divisions
Still losing ground in DHK, RAJ, KHL, SYL
19.36 19.21 18.96
22.31
13.94
21.82
28.20
27.06 26.19 26.74
28.10
19.15
Dhaka Chittagong Rajshahi Khulna Barisal Sylhet
MS %
Losectil Seclo
34. 34
Seclo Vs. Losectil: Low gap in KHL
Losectil beats Seclo in SYL!
8.84 7.85 7.23
4.43
14.16
-2.67
Dhaka Chittagong Rajshahi Khulna Barisal Sylhet
Losectil Vs. Seclo
GAP
35. 35
Losectil Share % in 5 Major District: High in CHT
Low in COM, MYM
20.74
23.48
13.92
17.28
19.67
Dhaka Chittagong Comilla Mynensingh Khulna
MS %
LOSECTIL
36. 36
Seclo Vs. Losectil: 5 Major District
20.74
23.48
13.92
17.28
19.67
27.87 27.34 26.83
36.12
24.00
Dhaka Chittagong Comilla Mynensingh Khulna
MS %
LOSECTIL SECLO
37. 37
GAP Analysis in District Level:
High gap in MYM & COM
7.13
3.86
12.91
18.84
4.33
Dhaka Chittagong Comilla Mynensingh Khulna
GAP
20.74
23.48
13.92
17.28
19.67
27.87 27.34 26.83
36.12
24.00
Dhaka Chittagong Comilla Mynensingh Khulna
MS %
LOSECTIL SECLO
39. 39
Esomeprazole: Share is good in DHK & BSL
Lot of works to be done in North Bengal
3.90
3.38
2.94
3.79 3.91
3.41
Dhaka Chittagong Rajshahi Khulna Barisal Sylhet
Esoral
Share %
41. 41
Maxpro Vs. Esoral: Where is the biggest gap?
24.36 24.81
19.57
21.64
25.43
19.44
3.90 3.38 2.94 3.79 3.91 3.41
Dhaka Chittagong Rajshahi Khulna Barisal Sylhet
MS %
Maxpro Esoral
42. 42
Maxpro Vs. Esoral: High GAP in CHT & BSL
20.46 21.43
16.63
17.85
21.52
16.03
Dhaka Chittagong Rajshahi Khulna Barisal Sylhet
Maxpro Vs. Esoral
GAP