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Zip On Over Marketing Overview

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This is the presentation from our Marketing department. We will release this soon on youtube.

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Zip On Over Marketing Overview

  1. 1. Successful Marketing - part 1 Overview By Tim LeClair Skills Gatekey Corporation - www.ziponover.com
  2. 2. Desire Physical Branding Direction Focus Refer & Return Worth Marketing connection Seller <ul><li>Ever here of the weakest link? This is our chain. </li></ul><ul><li>Any weakness, you will lose customers. </li></ul><ul><li>each element must be stronger or equal to the competitors </li></ul>Buyer Remember, this is the overview
  3. 3. Branding Brand Management <ul><li>NAME IT!!! </li></ul><ul><li>Popularity </li></ul><ul><li>Reputation </li></ul><ul><li>Quality </li></ul><ul><li>Support </li></ul><ul><li>Value </li></ul><ul><li>Prestige </li></ul>Seller Buyer <ul><li>Champion </li></ul><ul><li>VERY BAD </li></ul>Remember, this is the overview
  4. 4. Worth Branding Worth <ul><li>What is the potential buyers instilled value of the item </li></ul><ul><li>What is the potential buyers instilled value of the brand </li></ul><ul><li>Do you provide the popular features that are demanded </li></ul>Seller Buyer <ul><li>Price mistake </li></ul><ul><li>trash </li></ul>Remember, this is the overview
  5. 5. Desire Branding Worth Desire <ul><li>Prestige – Functions – Perceived gain </li></ul><ul><li>NOW or NEVER </li></ul>Seller Buyer <ul><li>NOW! Panic </li></ul><ul><li>Repulse - Never </li></ul>Remember, this is the overview
  6. 6. Focus Desire Branding Worth Focus <ul><li>Who needs - who wants – who does not want </li></ul><ul><li>determine persistency and goal of advertising </li></ul><ul><li>Buyer is a moving target, focus also includes key words / phrases </li></ul>Seller Buyer <ul><li>Required / must </li></ul><ul><li>No Focus </li></ul><ul><li>Checklist </li></ul>Remember, this is the overview
  7. 7. Desire Physical Branding Focus Worth Physical <ul><li>Where or how do they get the product. </li></ul><ul><li>Is it an easy and non confusing process? </li></ul>Seller Buyer <ul><li>That was easy </li></ul><ul><li>Nowhere </li></ul><ul><li>Checklist </li></ul>Remember, this is the overview
  8. 8. Direction Desire Physical Branding Focus Worth Direction Seller <ul><li>Clear directions to where to get the product </li></ul><ul><li>Internet / Road signs / Phonebook / Directories / Ads </li></ul>Buyer <ul><li>Everywhere </li></ul><ul><li>Nowhere </li></ul><ul><li>Checklist </li></ul>Remember, this is the overview
  9. 9. Refer & Return Desire Physical Branding Direction Focus Worth Maintaining the Market Seller Buyer <ul><li>The network that keeps it alive! </li></ul><ul><li>Good customers return and also refer their friends </li></ul><ul><li>Third “R”, they must remember you!!!!!!!!!!! </li></ul><ul><li>Tip of the tongue </li></ul><ul><li>Not recommended </li></ul><ul><li>Checklist </li></ul>Remember, this is the overview
  10. 10. Desire Physical Branding Direction Focus Refer & Return Worth Final words <ul><li>Create the strongest possible chain </li></ul><ul><li>Constantly review for ways to improve each link </li></ul><ul><li>Never stop advertising and changing your look (stay fresh) </li></ul>Seller Buyer Remember, this is the overview
  11. 11. Thank you From www.ziponover.com

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