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Healthy by Design 
Sibylle Peuker 
#liftbasel 
@sibylle_p 
LIFT Basel 
November 7th, 2014
2 
@sibylle_p 
#liftbasel 
Well-meant, but not engaging
3 
@sibylle_p 
#liftbasel 
http://kwit.fr/
4 
@sibylle_p 
#liftbasel 
1000 Cigarettes! Wow!
5 
@sibylle_p 
#liftbasel 
Can self-tracking make me healthier? 
Why? 
How?
6 
@sibylle_p 
#liftbasel
7 
@sibylle_p 
#liftbasel 
What is Design? 
Design is a way of making meaning in an uncertain world by marrying form with content, and content with context. 
(John Meada)
8 
@sibylle_p 
#liftbasel 
1.Tobacco 
2.Poor diet 
3.Physical inactivity 
(Compiled in the US in 1993 and 2000) 
Actual causes of death
9 
@sibylle_p 
#liftbasel 
Lifestyle is the new medicine
10 
@sibylle_p 
#liftbasel 
The promise of activity trackers
11 
@sibylle_p 
#liftbasel 
Display data 
Interpret data 
Support action 
Measure 
Set up 
Activity trackers provide a feedback loop
12 
@sibylle_p 
#liftbasel 
Living healthier for non-geeks 
Investigated by Zeix September 2013- March 2014
13 
@sibylle_p 
#liftbasel 
Display data 
Interpret data 
Support action 
Measure 
Set up 
Activity trackers provide a feedback loop
14 
@sibylle_p 
#liftbasel 
Lower the entry theshold 
What to choose? 
On or not? 
Where does this go?
15 
@sibylle_p 
#liftbasel 
Display data 
Interpret data 
Support action 
Measure 
Set up 
Activity tracker feedback loop
16 
@sibylle_p 
#liftbasel 
You can track everything 
www.fitguard.me 
http://www.vitalconnect.com 
http://www.zensorium.com/tinke/ 
https://www.myvessyl.com/ 
http://mimobaby.com 
http://www.fitbark.com
17 
@sibylle_p 
#liftbasel 
Display data 
Interpret data 
Support action 
Measure 
Set up 
Activity tracker feedback loop
18 
@sibylle_p 
#liftbasel 
How can I display sleep data? 
Withings 
Fitbit 
Jawbone
19 
@sibylle_p 
#liftbasel 
http://va.gov/bluebutton/ 
Department of Veterans Affairs (VA)
20 
@sibylle_p 
#liftbasel 
http://healthdesignchallenge.com/
21 
@sibylle_p 
#liftbasel 
Display data 
Interpret data 
Support action 
Measure 
Set up 
Activity tracker feedback loop
22 
@sibylle_p 
#liftbasel 
http://amphiro.com/
23 
@sibylle_p 
#liftbasel 
Motivate, don‘t scare 
Beware of information poisoning 
Interpret information 
http://www.cardiio.com
24 
@sibylle_p 
#liftbasel 
Display data 
Interpret data 
Support action 
Measure 
Set up 
Activity tracker feedback loop
25 
@sibylle_p 
#liftbasel 
Gap between knowledge an behaviour 
People expect a bing bang but it works in baby steps 
Changing behaviour
26 
@sibylle_p 
#liftbasel 
Electric shocks? 
http://pavlok.com/
27 
@sibylle_p 
#liftbasel 
http://breezeapp.com
28 
@sibylle_p 
#liftbasel
29 
@sibylle_p 
#liftbasel 
https://www.zombiesrungame.com
30 
@sibylle_p 
#liftbasel 
Find out what works for me 
Motivation is personal
31 
@sibylle_p 
#liftbasel 
How does this all connect with the clinical world?
32 
@sibylle_p 
#liftbasel 
Bad design kills people 
Role of Computerized Physician Order Entry Systems in Facilitating Medication Errors FREE 
Ross Koppel, PhD; Joshua P. Metlay, MD, PhD; Abigail Cohen, PhD; Brian Abaluck, BS; A. Russell Localio, JD, MPH, MS; Stephen E. Kimmel, MD, MSCE; Brian L. Strom, MD, MPH 
[+] Author Affiliations 
JAMA. 2005;293(10):1197-1203. doi:10.1001/jama.293.10.1197
33 
@sibylle_p 
#liftbasel 
We need less technology not more! 
How can more technology make healthcare more human? 
I work more at the computer screen than with the patient. 
Is the data valid? 
The doubtful doctor
34 
@sibylle_p 
#liftbasel 
https://www.apple.com/de/ios/ios8/health/ 
Connecting with my doctor via app 
I need a Health coach!
35 
@sibylle_p 
#liftbasel 
This is not, what the doctor want to see 
Withings 
Fitbit 
Jawbone
36 
@sibylle_p 
#liftbasel 
What a sleep researcher wants to see 
Bild: http://www.sleepmedicine.com.au/articles/sleep-study/
37 
@sibylle_p 
#liftbasel 
Understand patient and context 
Track relevant data 
Find the story behing the data 
Making Meaning 
The patient will become an expert of his own health
38 
@sibylle_p 
#liftbasel 
Can self-tracking make me healthier? 
Yes! 
When we understand the context and 
design the experience carefully.
39 
@sibylle_p 
#liftbasel 
Technology is there – 
We have to design the services 
Data is there – 
We have to find the stories
40 
@sibylle_p 
#liftbasel 
Sibylle Peuker 
sibylle.peuker@zeix.com 
@sibylle_p 
Thank you. 
Join the discussion on meetup: 
http://www.meetup.com/Swiss-eHealth-Club/

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