Pitch Marian Pronk about Ietsmooier

1. Art of
content
creation
Marian Pronk
Elvire Jaspers
Chantal Cammaert
Mario Grunitz

2. ietsmooier =
review site

3. 3,000+ reviews
200+ treatments
500+ clinics
1,000+ specialists
ietsmooier is a review
site COSMETIC
treatments (invasive &
non-invasive).
ietsmooier has a firm
position in a LARGE
AND FAST GROWING
market, where cosmetic
treatments become
more and more
ACCEPTED

4. Publicly generated content
COMPLI
MENTS
OF
YOUR
CUST
OMER
• Social proof
• Influences the ranking of site
• Trust
– 86% of people prefer to be advised by
peers

5. Intermediair
in
products
/
services
Review
site
Review
by
invite
Review
open
to
all
• Booking.com
• Airbnb
• Werkspot
N.a.
• Bol.com
• Wehkamp
• Tripadvisor
• Yelp
• Iens.n
• ietsmooier.nl
• Independer
Type of review sites

6. Anyone can review anything and anyhow…. right?
Amount of fake reviews expected to be 10%-20%
Yelp: “20% of reviews written and submitted are
never displayed”

7. How to improve the
quality and
authenticity of
reviews?
• Filtering on relevance & quality
• Use a mix of algorithms and human
moderators to separate fraudulent reviews
from genuine
• Strict policy to companies (tougher for repeat
offenders)
• Review Trackers

8. THANK YOU
FOR YOUR
ATTENTION
marian@ietsmooier.nl
06 26234950