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Big Data in Verticals
A peek into digital transformation
Rajesh Menon - @rajesh30menon
The rise of
Big Data
Rajesh Menon - @rajesh30menon
BFSI
Rajesh Menon - @rajesh30menon
Big Data in
BFSI Sector
Customer Segmentation
Personalized Marketing
Risk Management Analysis
Fraud Detection
Compliance Requirements
Rajesh Menon - @rajesh30menon
Big Data
in
Banking
Rajesh Menon - @rajesh30menon
Big Data Analytics in BFSI
Rajesh Menon - @rajesh30menon
Healthcare
Rajesh Menon - @rajesh30menon
Role of Big Data in Healthcare
Rajesh Menon - @rajesh30menon
Big Data
Analytics in
Healthcare
Rajesh Menon - @rajesh30menon
4 Big Data Strategies in Healthcare
PROVIDING
COMPREHENSIVE,
QUALITY TRAINING
DATA
1
ELIMINATING BIAS
IN DATA AND
ALGORITHMS
2
DEVELOPING
QUALITY TOOLS
WHILE PRESERVING
PATIENT PRIVACY
3
ENSURING
PROVIDERS TRUST
AND SUPPORT
ANALYTICS TOOLS
4
Rajesh Menon - @rajesh30menon
Big Data in
Healthcare -
Opportunities
Rajesh Menon - @rajesh30menon
Retail
Rajesh Menon - @rajesh30menon
Big Data
Use Cases
in Retail
Rajesh Menon - @rajesh30menon
Nine ways
Big Data is
disrupting
Retail
Generating Recommendations:
Making Strategic Decisions:
Forecasting Trends:
Utilizing Market Basket Analysis:
Optimizing Pricing:
Listening to Social Media:
Predicting Trends:
Enhancing Customer Experience:
Retail analytics:
Rajesh Menon - @rajesh30menon
Architecture
of Big Data in
Retail
Rajesh Menon - @rajesh30menon
Energy
Rajesh Menon - @rajesh30menon
Big Data in Energy
Rajesh Menon - @rajesh30menon
Big Data
Use Cases
in Energy
Fault
detection
and
predictive
maintenance
Electric
power
quality
Load
management
It’s time to
secure the
energy gains!
Rajesh Menon - @rajesh30menon
Big Data in
Smart Grid
Rajesh Menon - @rajesh30menon
Education
Rajesh Menon - @rajesh30menon
5 Big Benefits of
Big Data in
Education
Industry
It helps you
find answers to
hard questions
It’s accessible
It can save
costs
It’s quick
It helps you
adapt
Rajesh Menon - @rajesh30menon
Big Data
Sources in the
Education
Sector
Rajesh Menon - @rajesh30menon
The future of
Big Data in
education
Rajesh Menon - @rajesh30menon
Manufacturing
Rajesh Menon - @rajesh30menon
Big Data
Challenges in
Manufacturing
Industry 4.0
Rajesh Menon - @rajesh30menon
Big Data
Benefits in
Manufacturing
Rajesh Menon - @rajesh30menon
Data driving
Industry 4.0
Rajesh Menon - @rajesh30menon
eCommerce
Rajesh Menon - @rajesh30menon
Big Data
Benefits in
eCommerce
Rajesh Menon - @rajesh30menon
Pivotal role
of Big Data in
eCommerce
• Personalized stores: Merging search and purchase history of customers and lookalike visitors will create a much
more personalized shopping experience. This will translate to higher conversion rates and more cross-sell
opportunities.
• Personalized marketing: Marketing will become increasingly sophisticated. Merchants will send multiple email
variations based on customer segments. For example, if a customer buys only t-shirts, sending him an offer for
pants will likely be ineffective. Similarly, customers who buy only discounted goods will presumably not respond to
a full-priced offer. Marketing to both customer types requires collecting and segmenting the data.
• Increased automation: Automating repetitive tasks not only saves human resources. It also improves the
customer experience. An example is using chatbots for customer service, which can improve accuracy and
response time. Find ways to automate by asking each employee to describe repeated tasks.
• More cross-border sales: Automated language and currency translation streamlined shipping and local payment
options will help merchants penetrate global markets with little investment. Even human translators (such as on
Fiver) are becoming less expensive. And shipping platforms and plugins can calculate at checkout the exact
worldwide transit cost.
• Better forecasting: Business intelligence tools can now forecast sales, optimize prices, and predict demand—in
detail. The result is lower inventory quantities and targeted promotions based on a product’s demand. Businesses
can move faster without spending a lot of money. To start, merchants can acquire an intelligence platform or hire
a machine learning expert who can forecast in R or Python.
• Research with social media: Marketers will focus on understanding the customer and her behavior leveraging the
massive, public data on social media sites. Retailers will shift from using net promoter scores and surveys to
analyzing qualitative and quantitative info. Merchants can start by manually categorizing the opinions of
customers and prospects around products, product types and the business overall. Over time this data can be
aggregated for ongoing insights.
• More privacy laws: Governments worldwide are imposing strict privacy laws on the collection and use of
consumer data. Examples include Europe, Korea and California. More will undoubtedly come. Merchants will
spend money on legal fees, employees such as data compliance officers and consultants. Marketing capabilities
will presumably decrease, as will customer experiences.
Rajesh Menon - @rajesh30menon
Data Science at Scale
– 5 points
• Make personalized product
recommendations
• Determine customer behaviour
and shopping patterns
• Improve customer experience
• Prevent fraud
• Winding Up
Rajesh Menon - @rajesh30menon
Tech
Rajesh Menon - @rajesh30menon
Types of Big
Data in Tech
• Data Storage
• Data Mining
• Data Analytics
• Data Visualization
Rajesh Menon - @rajesh30menon
Rise of Big Data
in IT industry
Rajesh Menon - @rajesh30menon
Big Data – Analytical Data Platforms
Rajesh Menon - @rajesh30menon
Telecom
Rajesh Menon - @rajesh30menon
Top Big Data applications in Telecom
Rajesh Menon - @rajesh30menon
When Big Data
meets the Telecom
Operator
Rajesh Menon - @rajesh30menon
Telecom
Operator –
Big Data
Source
Rajesh Menon - @rajesh30menon

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Big Data in Verticals - Complete.pptx

  • 1. Big Data in Verticals A peek into digital transformation Rajesh Menon - @rajesh30menon
  • 2. The rise of Big Data Rajesh Menon - @rajesh30menon
  • 3. BFSI Rajesh Menon - @rajesh30menon
  • 4. Big Data in BFSI Sector Customer Segmentation Personalized Marketing Risk Management Analysis Fraud Detection Compliance Requirements Rajesh Menon - @rajesh30menon
  • 6. Big Data Analytics in BFSI Rajesh Menon - @rajesh30menon
  • 7. Healthcare Rajesh Menon - @rajesh30menon
  • 8. Role of Big Data in Healthcare Rajesh Menon - @rajesh30menon
  • 10. 4 Big Data Strategies in Healthcare PROVIDING COMPREHENSIVE, QUALITY TRAINING DATA 1 ELIMINATING BIAS IN DATA AND ALGORITHMS 2 DEVELOPING QUALITY TOOLS WHILE PRESERVING PATIENT PRIVACY 3 ENSURING PROVIDERS TRUST AND SUPPORT ANALYTICS TOOLS 4 Rajesh Menon - @rajesh30menon
  • 11. Big Data in Healthcare - Opportunities Rajesh Menon - @rajesh30menon
  • 12. Retail Rajesh Menon - @rajesh30menon
  • 13. Big Data Use Cases in Retail Rajesh Menon - @rajesh30menon
  • 14. Nine ways Big Data is disrupting Retail Generating Recommendations: Making Strategic Decisions: Forecasting Trends: Utilizing Market Basket Analysis: Optimizing Pricing: Listening to Social Media: Predicting Trends: Enhancing Customer Experience: Retail analytics: Rajesh Menon - @rajesh30menon
  • 15. Architecture of Big Data in Retail Rajesh Menon - @rajesh30menon
  • 16. Energy Rajesh Menon - @rajesh30menon
  • 17. Big Data in Energy Rajesh Menon - @rajesh30menon
  • 18. Big Data Use Cases in Energy Fault detection and predictive maintenance Electric power quality Load management It’s time to secure the energy gains! Rajesh Menon - @rajesh30menon
  • 19. Big Data in Smart Grid Rajesh Menon - @rajesh30menon
  • 20. Education Rajesh Menon - @rajesh30menon
  • 21. 5 Big Benefits of Big Data in Education Industry It helps you find answers to hard questions It’s accessible It can save costs It’s quick It helps you adapt Rajesh Menon - @rajesh30menon
  • 22. Big Data Sources in the Education Sector Rajesh Menon - @rajesh30menon
  • 23. The future of Big Data in education Rajesh Menon - @rajesh30menon
  • 25. Big Data Challenges in Manufacturing Industry 4.0 Rajesh Menon - @rajesh30menon
  • 27. Data driving Industry 4.0 Rajesh Menon - @rajesh30menon
  • 28. eCommerce Rajesh Menon - @rajesh30menon
  • 29. Big Data Benefits in eCommerce Rajesh Menon - @rajesh30menon
  • 30. Pivotal role of Big Data in eCommerce • Personalized stores: Merging search and purchase history of customers and lookalike visitors will create a much more personalized shopping experience. This will translate to higher conversion rates and more cross-sell opportunities. • Personalized marketing: Marketing will become increasingly sophisticated. Merchants will send multiple email variations based on customer segments. For example, if a customer buys only t-shirts, sending him an offer for pants will likely be ineffective. Similarly, customers who buy only discounted goods will presumably not respond to a full-priced offer. Marketing to both customer types requires collecting and segmenting the data. • Increased automation: Automating repetitive tasks not only saves human resources. It also improves the customer experience. An example is using chatbots for customer service, which can improve accuracy and response time. Find ways to automate by asking each employee to describe repeated tasks. • More cross-border sales: Automated language and currency translation streamlined shipping and local payment options will help merchants penetrate global markets with little investment. Even human translators (such as on Fiver) are becoming less expensive. And shipping platforms and plugins can calculate at checkout the exact worldwide transit cost. • Better forecasting: Business intelligence tools can now forecast sales, optimize prices, and predict demand—in detail. The result is lower inventory quantities and targeted promotions based on a product’s demand. Businesses can move faster without spending a lot of money. To start, merchants can acquire an intelligence platform or hire a machine learning expert who can forecast in R or Python. • Research with social media: Marketers will focus on understanding the customer and her behavior leveraging the massive, public data on social media sites. Retailers will shift from using net promoter scores and surveys to analyzing qualitative and quantitative info. Merchants can start by manually categorizing the opinions of customers and prospects around products, product types and the business overall. Over time this data can be aggregated for ongoing insights. • More privacy laws: Governments worldwide are imposing strict privacy laws on the collection and use of consumer data. Examples include Europe, Korea and California. More will undoubtedly come. Merchants will spend money on legal fees, employees such as data compliance officers and consultants. Marketing capabilities will presumably decrease, as will customer experiences. Rajesh Menon - @rajesh30menon
  • 31. Data Science at Scale – 5 points • Make personalized product recommendations • Determine customer behaviour and shopping patterns • Improve customer experience • Prevent fraud • Winding Up Rajesh Menon - @rajesh30menon
  • 32. Tech Rajesh Menon - @rajesh30menon
  • 33. Types of Big Data in Tech • Data Storage • Data Mining • Data Analytics • Data Visualization Rajesh Menon - @rajesh30menon
  • 34. Rise of Big Data in IT industry Rajesh Menon - @rajesh30menon
  • 35. Big Data – Analytical Data Platforms Rajesh Menon - @rajesh30menon
  • 36. Telecom Rajesh Menon - @rajesh30menon
  • 37. Top Big Data applications in Telecom Rajesh Menon - @rajesh30menon
  • 38. When Big Data meets the Telecom Operator Rajesh Menon - @rajesh30menon