Discover how to effectively leverage the 4 major social media platforms—Facebook, LinkedIn, YouTube, and Twitter—to achieve your marketing goals. You'll quickly learn how to drive more Fans, followers, and conversions, and start improving your social media marketing today.

1. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated
companies. All other marks contained herein are the property of their respective owners.
The Fundamentals
of Digital Marketing
Social Media for Boosting Business

2. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Make sure your sound is not muted
If you have any issues during the
webinar, please contact: tstock@yp.com
We will have time for questions
Tweet using #practicalmarketing
Available on demand within minutes
Welcome!

3. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Tina Stock | YP | Executive Director, Marketing
tinastock.com
@tinadstock.
• YP is North America’s largest local search, media and
advertising company
• Our mission is to help local businesses and communities grow
• We generate 40 billion annual impressions on the YPSM
Local Ad
Network and have 3,000 marketing consultants helping over 570,000
businesses get, and keep customers
Meet your presenters
About YPSM

4. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Janet Fouts :: CEO Tatu Digital Media
janetfouts.com
@jfouts
About Janet
• Established Tatu in 1996 for online community
• Wide range of businesses worldwide
• Social media management, advertising
• 4 books on Social Media
Meet your presenters

5. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
What is Social Media?

6. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Get Your Ducks in a Row

7. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Choose Your Networks
• What kind of communication do
you prefer?
• What networks are your
customers on?
• What are your resources?
• Who’s going to do the work?
• Track everything!

8. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Your Goals
• Brand Visibility
• Lead Gen
• Customer Support
• Market Research
• Competitive Awareness
• Professional Development

9. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.

10. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Facebook
• Engagement is key
• Only 2% of page posts in newsfeed
• Ad rates $0.50 and $1.25 CPE
• Fake fans degrade you and your
page
• Get them engaged

11. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Facebook
• Share content that matters
to fans
• Curate from external
sources to build affinity
• Learn from what works and
what doesn’t
• Do more of what works
• Promote to stay in the
newsfeeds

12. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Off Facebook
• Add a Like button wherever you can
• Offer incentives to follow you
• Use traditional marketing
• Make sure content aligns with the
draw
• Be a resource to come back to
• Offer deals and discounts

13. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Facebook Graph Search

14. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.

15. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Twitter
• Great traffic driver
• Short bursts
• Look for opportunities to engage
• Create lists
• Talk to people not at them

16. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Twitter (Always Be Listening)

17. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Twitter (Always Be Listening)

18. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Twitter
• Use Hashtags
• Twitter chats
• Search for people with
problems you can solve
• 5-20 posts per day
• Schedule posts that
listen and respond
• Auto direct messages?

19. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.

20. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
YouTube
• #2 search engine world-wide
• 1/3 of all online activity is watching
video
• 75% of users visit the website after
watching a video
• 90% of users say viewing a product
video is helpful
**data via DigitalSherpa, Insivia

21. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Youtube
• Customize your channel
• Keep it simple and casual
• Update consistently
• Respond to comments
• Keyword rich descriptions
• Testimonials
• Haul videos and contests

22. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Youtube Promos

23. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.

24. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
LinkedIn
• Set up a company page
• Add jobs to get more views
• Use Showcase pages for
products
• Share information useful
industry wide
• Get recommendations
• Encourage staff to link and
share

25. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Putting Together the Pieces

26. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
• Schedule your time
• When are you most effective online?
• When is your network online?
Efficiency

27. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
• Scheduling and management
• Listening and brand monitoring
Tools- HootSuite
• Scheduling
• Manage multiple accts
• Delegate
• Save searches
• Lists
• RSS feed input

28. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Tools- Buffer

29. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Tools- SocialBro

30. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Tools- SproutSocial

31. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Ask Me Anything
Questions!
janet@janetfouts.com
@jfouts
JanetFouts.com
TatuDigital.com
408.216.7423

32. © 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are
the property of their respective owners.
Don’t miss out
Be sure to register for the next
in the fundamentals of digital
marketing series:
February 18, 11:00 am PT
Email Marketing Messages
Best Practices
In association with
adsolutions.yp.com/small-business-marketing-center/
webinars/omi-series
More Free Advanced Training
onlinemarketinginstitute.org/courses/yp
© 2014 YP Intellectual Property. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property and/or YP Holdings LLC affiliated companies.
All other marks contained herein are the property of their respective owners.