Data Driven Design: How Website Usability Testing Can Impact Your Design Decisions
Presentation for PSEWEB Conference | July 29, 2014 Canada's University & College Digital Marketing Conference http://pseweb.ca Higher education websites are inherently complex; they serve multiple audiences with a variety of needs. By nature, they become hard to navigate and difficult for users to accomplish tasks. This session will demonstrate how Tyndale does usability testing and how we have used the data to impact decisions on both website design and information architecture. We will demonstrate simple and cost effective methods of usability testing, and examine how the data received from usability testing can have an impact on the success of your website. Notes can be downloaded at http://webhelp.tyndale.ca/sites/default/files/Data-Driven-Design--Presentation-Notes.pdf
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Editor's Notes
- You have problems
- We all have problems
- We all have problems… with our website WHY?
- University websites are LARGE AND COMPLEX
- University websites have many TARGET AUDIENCES — can you please/serve them all
- Universities can use COMPLEX LANGUAGE that external parties may not understand
- Because of these issues: Your existing websites have USABILITY ISSUES
- Because of these issues: When you are creating/rebuilding (ITERATE OR CREATE) a new website you want to do all that you can to AVOID USABILITY ISSUES
- BUY THE BOOK » Rocket Surgery Made Easy - Steve Krug http://www.sensible.com/rsme.html Amazon.ca » http://amzn.to/UvgMb6
- WHEN TO DO A USABILITY TEST? Depends… Continuously As early in a project as possible Before a rebuild of a site or section If there is complex functionality
- AFTER YOU DO A USABILITY TEST What to do with the results This really depends on your university’s structure Identify problems » fix problems » repeat Show video samples to the influencers Written reports Compare with your gut feelings
- THANKS Buy the Book URL of Presentation Notes available Connect @Twitter