Local SEO is becoming an essential component of business & getting a higher ranked position is a crucial decision for the success of most retail business. You have to attain a position for your website in such a way that,it gets noticed by search engine which help your business to grow. Yourseopick provides more information about local SEO, total SEO, on page techniques , off page techniques that helps to optimize your business website.

1. Why Local SEO is so important?
It's pretty obvious that choosing a great street location is a crucial decision for the success of most
retail business. Being easy to find is critical, as is staying top of mind by capturing the attention of a
steady stream of foot traffic. The great news is, that big search engines like Google are increasingly
personalizing search results based on the location of the person searching. This is a big boon for
local businesses, as it's becoming easier for you to position your website in a way that will get you
noticed by the search engines.
Practically, any business can take advantage of local SEO's benefits. Since, Google's “Pigeon”
update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on
their strategy despite going years without considering a local tangent to their inbound marketing
campaign.
These moves are savvy, because local SEO has risen in importance, but the ride isn’t over yet. Over
the next few years, local SEO will become even more impactful and more useful for businesses. As
the clock ticks, local SEO will continue to be relevant to enterprise companies for the following
reasons:
Local SEO & Ranking – YourSEOPick

2. Why Local SEO is so important?
• Google loves local businesses :
Over the years, Google has shown slight favoritism towards newer, smaller and agile companies.
Google has a long history of providing free tools like Analytics, Webmasters and so on – to business
owners with a sole purpose of increasing their online visibility.
• Local Scale Exposure:
The main reason for using a local SEO is that it will target the people in the area where your
business is established. Leverage local online resources like Craiglist, Yelp advertise in the local
classifieds.
• Link Building and Social Sharing :
Another important part of using a local SEO is the creation of potential partnerships between two
business firms. It helps marketers to meet potential clients who can help you grow your business in
the future. Meeting other website owners and local bloggers can change your approach towards
business and can help you initiate future profit-marketing strategies as well. Marketers can build
and share their links with local search engines like Google Places, Bing Places, Yahoo Local, Yelp,
Foursquare and YP.
• Increase in Competition :
Every year, millions of new sites are created and thousands of new businesses stabilize as
formidable enterprises. In response, potential search visibility is actively dropping in many areas.
Competition is increasing, so business owners will be forced to find smaller target niches in order to
achieve relevant visibility. One of the most efficient ways to do this is to optimize locally, so local
SEO will only grow in importance as competition continues to increase.
• Business Extension :
Your website is considered to be a second location of your business. With local SEO, you are
actually making it easier for the users to interact with your business. This makes it easier to locate
and study your business's web page and also update it with informative content which is relevant to
the growth of your business in the future. It is important to consider all these points while
optimizing your website related to local SEO.
Local SEO & Ranking – YourSEOPick

3. Why Local SEO is so important?
How to get started with Local SEO?
1. Get registered on Local Directories and Websites :
It is essential that you get your business registered in local directories like Yelp. Not only
you will get your business directly from these links, but you will also get a backlink for
your site with local SEO ranking. Be sure to use the same address that you use on your
website when registering on these directories.
2. Optimize your website for local :
There are several on-page factors that are critical in optimizing your website for local
search. On-page factors are simply the things that you control when creating the written
content on your page, they include…
• Title Tags
• URL
• Headings
• Image Tags
• Web Copy
• Meta-description
• Physical Address and Phone Number
3. Choosing your keywords :
In general the search engines act like a virtual librarian, they file all your web pages, blog
posts, images and videos in a massive library in cyberspace.
The first step of optimization is choosing the right keywords (search terms). The general rule
of thumb when selecting keywords is as follows..
• They must be relevant to your business.
• There must be a reasonable number of people searching for this term.
• There must not be a high amount of competition for your keywords.
Choosing the right keywords is very important and if you are very not familiar with SEO you may
need to outsource this research to an SEO specialist.
There you have it. Unless you already have a dominant, nationally established presence on major
search engines that newcomers can’t touch, or you don’t have a single physical location, local SEO
Local SEO & Ranking – YourSEOPick

4. Why Local SEO is so important?
is going to become a necessity if you want to achieve search engine visibility over the course of the
next few years. Take help from top SEO companies like Semaphore, YourSEOPick, Gmcsolution,
Webxion who have experienced SEO experts to add visibility for your business. With the effects of
your efforts compounding, you’ll start seeing results within weeks to months, and as further
changes favor locally optimized businesses, you’ll only stand to benefit more.
Local SEO & Ranking – YourSEOPick