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Case study - fat cat cafe

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Food is the most primitive form of comfort- Sheila Graham.

Fat Cat Café in Andheri (W) reiterates these famous words.

Published in: Lifestyle, Self Improvement
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Case study - fat cat cafe

  1. 1. All New Fat Cat CafeObjective To position Fat Cat Café as the coolest new hangout in the suburbs. To garner editorial coverage and build the brand over time To generate hype and buzz about Fat Cat Café through media and create an excitement about the food and the ambience.
  2. 2. All New Fat Cat CafePR Strategy Knowing the target audience . Create a crafted PR Plan Create, maintain, and protect the organization’s reputation; enhance its prestige; and present a favorable image.
  3. 3. All New Fat Cat Cafe Result Fat Cat Café received stupendous reviews from the hospitality media ,celebs , food critics and the ‘aam junta’ as well. Fat Cat Café was one of the most eminent places and was an easy pick for various celebrity Events and Parties. Fat Cat Café became the most sought after café for various occasions be it Valentines Day, the World Cup, IPL, Special Mother Day Brunch or the Sunday brunches.
  4. 4. DNA After Hrs. HT Cafe Bombay TimesAsian Age Bombay Times Mid-Day HT Cafe
  5. 5. Yuva The Man BBC Good Homes Savvy Uppercrust

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