2. Don’t feel they got their monies worth
Don’t feel like they can get the help they
need
Don’t feel like you care
Don’t feel like the content you give is not of
quality.
Feel overwhelmed
Not enough time, and suddenly buyers
remorse

3. It’s all about the experience and
environment you create
That’s why it’s so important to stand in
their shoes while you plan the site.
Create enough, but not too much it’ll freak
them out.
It’s similar to when you tell someone how
to do something. Too much vs. Too little
vs. Just enough.

4. Figure out what they expect
Figure out what your competitors are doing
Give them more, but give them what they
can take.
Go above and beyond

5. In between each delivery message, send
them something unexpected.
An unannounced tip or advice they’ll want
to hear that will help them.
Check up on them to make sure they are
taking action.
Help them succeed
Help them take action

6. Engage your customers – this is rare
Ask for feedback – use surveys
Add something in addition to what they get
that will help Engage them (a forum, a
secret newsletter, a blog, place to interact)
Or communicate through email. Actually
respond to your email.

7. Do all of this and many more, and your
customers will stay with you for a long
time.
Skimp on any of these suggestions and
you’ll have a high drop off rate.