1. STRATEGIC MANAGEMENT
BUSINESS CASE
PEPSICO’S DIVERSIFICATION STRATEGY IN 2008
Disusun oleh:
FRESI B. LENDO
RIDHA R. ADITYA
YOGA SANGKAN
(12/343562/PEK/17978)
(12/343596/PEK/18012)
(12/343614/PEK/18030)
PROGRAM STUDI MAGISTER MANAJEMEN
FAKULTAS EKONOMIKA DAN BISNIS
UNIVERSITAS GADJAH MADA
YOGYAKARTA
2013