We’ve reached the stage where there’s no denying the importance of social media, with over 1.08 billion active social media users in Asia Pacific accounting for more than half of all social media users worldwide, there are clear benefits for organisations across areas like marketing, customer service, sales and recruitment. At the same time, we must recognise the potential risk behind social media and the impact it can have on your business. What steps have you taken to minimise and mitigate these risks?

1. PROTECTING YOUR BRAND?
are you

2. 13,000 retweets overnight

3. WHAT ARE THE RISKS?

4. WHAT ARE THE RISKS?
89% 81% 73% 67% 46%
Legal & Regulatory
Risk
Brand & Reputational
Risk
Privacy Risk Information Security
Risk
Operational Risk
Source: Forrester Research Ltd., Q2 2014 Social Risk And Compliance Solutions Wave Customer Reference Online Survey

5. WHY SHOULD YOU CARE?

6. WHY SHOULD YOU CARE?
You have more employees who need social
Legal and regulatory bodies are playing catch-up
Social media can-of-worms

7. How Can We Manage Social Risk?

8. IDENTIFY

9. IDENTIFY
What are your potential risks externally?
What risks are posed with new activities?
Can we learn from others?

10. ASSESS

11. ASSESS
Establish a risk assessment framework
Evaluate Likelihood vs Impact
Prioritise efforts to mitigate

12. MITIGATE

13. MITIGATE
Establish a decision framework and governance
Train and educate staff especially on policies
Deploy tools to faciliate

14. MONITOR

15. MONITOR
Always on
Always on
Always on

16. remember
You’re not immune
Social is always changing
Better, deeper customer relationships

17. contact me
andy yeo
twitter: @yeoa
linkedin.com/in/andycpyeo