1. Lesson 6 - Module 1 review
Deadline for Module 1 - Wednesday by 9pm
Blog
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As long as you do them – you will pass
Post 2 – 3 times a module
Document your squared life
About squared experience/news story/read/interesting
Video
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Check out Nick Watt, Sarah Hall, Laura Cavanagh
My squared life, My pre-squared life
Hasn’t got to be excellent quality
Images, photos, ppt, signs
Perkins, Sandoz & Eyre
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Still need to watch all 3
What else have we got coming up
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Malcolm and dessy Bell
Brand - Zagorra (London lifestyle brand)
90 employees
Innovation, grow new businesses, how to get it right
Module two
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Digital impact on business
Identify potential opportunities, tools and methods to maximise return
Scrutinise user behaviour in the mobile universe and how its impacting on business, and
discuss the role that mobile plays in your strategic marketing approach
Think about working in teams:
PRACTICAL OUTCOMES INCLUDE: Understand the basic psychology of effective teamwork
(links to client/agency side), adopt roles within a team and contribute to effective
collaboration, develop your ability to apply effective feedback technique
Teams of 9-10 people
Assignment 2
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We’re going to make millions!
Make a digital business
The big picture stuff…
Demonstrate a critical and systematic understanding of emerging trends and the
implications they have on business

2. -
Autonomously assess and make recommendations on the use and integration of existing
open systems and tools
Demonstrate an understanding of how value is created in the digital space
And for you…
Adopt roles within a team and contribute to achieve effective collaboration
(Look at the whole picture)
Come up with idea – before we start talking about mobile (REAL WORLD EXPEREINCES)
THE LEAN START UP – ERIC REECE – Start up culture book £14.99
STEP 1 – 1 page document
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Come up with an ingenious new online business idea
Create a one-page document outlining your idea and proposed revenue structure
Share your one-pager with your group
STEP 2 – In google hangouts (pitch idea to group) – then pick the best and develop ideas
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Develop your business idea in the workshop
Then present your finished idea to your group
Pick the best idea and develop your pitch
The groups with the best ideas will get to pitch to you all at the beginning of module 3
dragons den style
Bric (brasil, russia, india, china) countries – BEST PLACE IN NEXT 10 YEARS TO SET UP BUSINESS
IDEA
OLYMPIC APP FOR TOURISTS TRAVELLING/STAYING IN BRASIL WHILST THE RIO 2015 OLYMPICS
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SAFETY
TOURIST SPOTS
WHERE TO STAY
EVENT TIMETABLE
PLACE TO SHARE PHOTOS/EXPERIENCES
CHARGE £2.99?
HOTELS
LOCAL DEALS
REVIEWS OF RESTURANTS
KEY TRANSLATIONS (HELLO, HOW MUCH IS THIS, THANK YOU, GOODBYE)
CHECK IF SOMEONES ALREADY DONE IT

3. How to innovate
Its all about ideas – the task is creating a good one to call your own
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Be aware
Be open
Be critical
Be reflective
Workshop
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1st come 1st Serve
Not for everyone
All tools will be covered somewhere else
NEXT SESSION
Start up idea slots
5 different boxes (service – Instagram, Data services – Shopping data, Technologies – NFC, Revenue
models etc
Startupslots.com
Nathan Miller developed this
GET THINKING
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Stay positive
Think freely
Avoid focusing on obstacles
Identify and then challenge rules and assumptions
SO WHAT ARE WE DOING
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Prepare your business idea
Develop and share your one – pager
Workshop your ideas
Pitch your finished idea it to your group
Pick best idea
Prepare your pitch

4. -
Peer Review (how well you work with others, 360 degree evaluation, marking eachother,
self-reflection)