The document discusses reframing and provides key reframing words to shift attention, perspective, viewpoints, and thought processes around problems in radical or dramatic ways. It suggests applying these reframing techniques to change the perspective of individuals and shift ways of thinking about the Team 26974 concept.

1. TEAM 26974
Reframing Summary - Arv

2. ALL SCRIPT WORDS

3. KEY REFRAMING WORDS ONLY

4. QUICK SUMMARY - REFRAMING
 Reframing
 Shift / Change
 Attention
 Perspective
 View / thoughts
 Point
 Problems
 Environment
 Radical / dramatic / altogether
 Individuals / shoppers / store
 Ways and tools
 Now – how to apply to the Team 26974 Concept?