Experienced in Fashion/Design Consultancy. Specialised in Bag Design & Prototyping. Looking for a new journey.

1. PROFILE
Been engaged in varies segments
of the entire supply chain of fashion
industry. Trained with strategical mind-
set and approach to work between
Europe and China. Experienced in brand
communication with a highlight of visual
languages. Concrete background in
communication and consumer studies.
Sharp Sense of lifestyle trends due to
accurate observations of social shifts.
EXPERTISE
Brand communication
Lifestyle engagement
Consumption trend analysis
Bag pattern making & prototyping
CONTACT
M (IT) : +39 3313051170
M (CN) : +86 15010199019
E : wangxuan530@gmail.com
WORKING EXPERIENCE
ICD (Italy China Development)
Project Manager, Milan / 2014.10 - 2016.11
- Project management and Mar/Com for fashion retailing platform
introducing Italian brands into China. Provided fashion consultancy
to Italian brands and manufacturers.
- Responsible of the "Liberation Shoes Rebranding Project";
redesign and brick up brand equity of Chinese national millitary
shoes as a new fashion icon item.
Calvin Klein
Visual Merchandizer, Peking / 2013.11 - 2014.02
Visual design for PR events. Design and conduct visual display in 8
boutiques.
MUUSE
Marketing Researcher, Copenhagen / 2013.06 - 2013.09
Researches and analysis regarding premium fashion retailing, online
shopping behaviour, expansion strategies towards Chinese market,
comparisons studies on fashion education institutes.
Copenhagen Fashion Week
Press representative, Copenhagen / 2013.08
Daily reports on fashion week, interviews with designers, updating
posts on social media, participating fairs, shows and other events.
Personal brand "la rue de random"
Brand owner, Sweden / 2011.12 - 2013.11
Customized womenswear label. Fully responsible of design and
garments making, social media marketing, customer relations and
services.
China News Service
Intern photojournalist, Peking / 2007.06 - 08
Visual reports on culture and arts, 59 works published.
Newweekly Magazine
Intern reporter / Visual editor, Guangzhou / 2007.01 - 06
Both writing reports and visual reports, 30 works published.
Coordinate with photographers and writers.
SMG Media Group
Intern editor, Shanghai / 2006.10 - 12
PR events planning, coordination with other media. In charge of PR
report writing and audience analysis.
CCTV News Channel
Intern editor, Peking / 2006.06 - 08
Coordinate with PR works, assist program editing. Responsible of
copywriting and audience analysis.
XUAN WANG
FASHION / DESIGN CONSULTANCY

2. EDUCATION
Arssutoria School, Milan
Bag pattern making & prototyping (8w). 2017.04- 2017.06
University of Borås, Swedish School of Textiles
Master program in Fashion management (2yr). 2012.09- 2014.06
Folkuniversitetet, Lund, Sweden
Program in fashion design and garments making. 2010.09–2012.05
Lund University, School of Art & History
Master program in Visual Culture (2yr). 2008.09–2010.06
Fudan University
Bachelor of Arts degree in Journalism (4yr). 2004.09–2008.06
CHARITY ACTIVITIES
Erikshjälpen Charity Fund
Visual merchandizer, responsible for visual display for charity events
and regular boutiques. 2012.08-10
Swedish Red Cross
Volunteer swimming instructor, offering free swimming courses for
female immigrants from Muslin countries. 2012.09- 2014.06
Lion Club Charity
Organizing donations and other charity events. 2009.02–2012.05
ACADEMIC RESEARCHES AND PROJECTS
- A level grade (VG) for master thesis. The research has studied consumer
engagement and brand engagement on social media, on the base of
empirical data collected from 363 responses in 3 countries. The work
contributes to branding and marketing strategies, especially for casual wear
and sportswear brands. The thesis is available in Swedish national academic
data base. 2014
- Rregular fashion seminars held by Swedish fashion center and the Swedish
smart textile institute Proteko on monthly basis. 2012-2014
- Creative retailing project for the Swedish brand Hestra. The work proposed
designs of retailing environment regarding experience shopping and
consumer interaction and was carried by the board members of the brand.
2013
- The proposal on expansion strategy in Chinese Market base on UNIQLO’s
business Model. The work has developed original and creative strategies
regarding UNIQILO’s expansion in China. 2012
SKILLS
Textile Knowledges
Garments making & Printing
bag pattern making & prototyping
LANGUAGE
Chinese ( Native )
English ( Professional proficiency )
Italian ( Elementary proficiency )
Swidish ( Basic )
SOFTWARE
AWARDS
Franz Design Award, 3rd Award 2016
Erasmus Grant Scholarship, 2013
Welcome Fashion Show Design Award
Swedish Textile School, 1st Award 2012
Fudan Univ. Scholarship, 3rd Award 2007
Fudan Univ. Scholarship, 3rd Award 2006
Fudan Univ. Scholarship, 2nd Award 2004
WINDOWS
POWERPOINT
CALIGULA
MAC OS
WORD
EXCEL
SPSS
Reference available upon request
AI PS ID