[145 Pages Report] The global optical brighteners market size is estimated to reach USD 1.05 Billion by 2020 at a CAGR of 9.6% between 2015 and 2020.

1. MarketsandMarkets™
Presents
Optical Brighteners Market
by Application by End User
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2. Optical Brighteners Market worth 1.05 Billion USD by 2020
The report "Optical Brighteners Market by Application
(Paper, Fabrics, Detergents & Soaps, Synthetics &
Plastics & Others), by End User (Consumer Products,
Textiles & Apparel, Packaging, Security & Safety &
Others) - Global Forecast to 2020", The global optical
brighteners market size is estimated to grow from USD
663.0 Million in 2015 to USD 1.05 Billion by 2020, at a
CAGR of 9.6%.
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3. Optical Brighteners Market worth 1.05 Billion USD by 2020
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122 data tables
49 figures
145 pages and in-depth TOC on “Optical Brighteners Market”
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[145 Pages Report] The global optical brighteners market size is estimated to reach USD
1.05 Billion by 2020 at a CAGR of 9.6% between 2015 and 2020.
Report Price :
Single User License : US $ 5650
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4. Optical Brighteners Market worth 1.05 Billion USD by 2020
The market is driven by increasing demand for optical
brighteners in emerging markets and high demand from
the paper, fabrics, detergents & soaps, and synthetics &
plastics application segments. Among all the regions,
Asia-Pacific is projected to witness strong growth in the
next five years. Growth in this region can be attributed
to high demand from emerging markets such as China
and India.
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5. Optical Brighteners Market worth 1.05 Billion USD by 2020
Paper, fabrics and detergents & soaps, the largest applications of
optical brighteners
The growing popularity of optical brightners in various applications play
a significant role in driving the market. Paper, fabrics, and detergents &
soaps are its most important applications. 1 kg. of plastic consumes
around 0.0010% of optical brighteners and its usage is on the increase.
The rising demand of biodegradable brighteners in countries such as
Germany, and France is expected to drive this market. The increasing
textiles & apparels industry is the major factor for the increasing
demand of optical brighteners in the Asia-Pacific region. China is
focused on improving its technologies and with significant support from
the central government, many Chinese producers in the industry are
now seeking to produce high end, high value- added products.
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6. Optical Brighteners Market worth 1.05 Billion USD by 2020
In 2015, Europe was the largest market for optical brighteners but
Asia-Pacific registered the highest growth rate during the period
forcasted between 2015 and 2020. The APAC region is projected
to register the highest growth rate, both in terms of value and
volume, owing to high demand from China and India. China is the
largest market for optical brighteners globally with major demand
from paper application. The Indian government has started
investment promotion programs to assist companies that are
developing and manufacturing detergents & soaps and thus
pushing the growth of this market upward.
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7. Optical Brighteners Market worth 1.05 Billion USD by 2020
The key companies profiled in optical brighteners market research report are
BASF SE (Germany), RPM International Corp. (U.S.), Keystone Aniline
Corporation (U.S.), Aron Universal (India), Huntsman Corporation (U.S.),
Clariant AG (Switzerland), Brilliant Colors Inc. (U.S.), 3 V Incorporation (U.S.),
and The Fong Min International Company Limited. (Taiwan), and Archroma
(Switzerland).
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8. Optical Brighteners Market worth 1.05 Billion USD by 2020
MARKET LEADER
New product development and mergers & acquisition were the
key strategies adopted by industry players to achieve growth in
the global optical brighteners market between 2011 and 2015.
These two strategies together accounted for the largest share of
all the strategies adopted by market players.
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9. Optical Brighteners Market worth 1.05 Billion USD by 2020
The rising demand of whiter and brighter materials has forced paper, textile,
and plastics industries of various countries to initiate the use of optical
brighteners. Use of optical brighteners in master batches in plastic industry
also act as a driver for the growth of optical brighteners market. High-quality
physical and chemical properties as well as resistance to various chemicals and
light fastness are likely to drive the global optical brighteners market. The
growing popularity of optical brighteners over conventional processes such as
bluing in various applications play a significant role in driving the market. Rising
growth in the paper industry, increasing consumption of optical brightener
plastic and textile industry are driving the market growth worldwide. These
market drivers have encouraged the market players to adopt various growth
strategies.
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10. Optical Brighteners Market worth 1.05 Billion USD by 2020
Some of the leading optical brighteners manufacturers, such as
BASF SE (Germany), RPM International Corp. (U.S.), Keystone
Aniline Corporation (U.S.), Aron Universal (India), Huntsman
Corporation (U.S.), Clariant AG (Switzerland), Brilliant Colors Inc.
(U.S.), 3 V Incorporation (U.S.), and The Fong Min International
Company Limited. (Taiwan), and Archroma (Switzerland).
Beside new product development and merger & acquisition,
companies adopted expansion to expand their market share and
distribution network. These strategies accounted for maximum
share of the total number of growth strategies adopted by the
market players of optical brighteners between 2011 and 2015.
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11. Optical Brighteners Market worth 1.05 Billion USD by 2020
New Product Launch accounted for 46.7% of the total strategic
developments witnessed in the optical brightener market. This is
the most commonly used strategy by the market players among
all other strategies in the global optical brightener market.
Companies adopted this strategy for developing new and
advanced products to strengthen their product portfolio.
Expansions accounted for 13.3% of the total strategic
developments in the optical brightener market. Companies
adopted this strategy to increase their regional reach and expand
their product portfolio.
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12. Optical Brighteners Market worth 1.05 Billion USD by 2020
Huntsman introduced a new product Uvitex Bha Liquid, for cellulosic fiber.
With this development the company increased the consumption of optical
brightening agents in textile industry. Huntsman generally uses a product
differentiation strategy to enter in new markets. Huntsman manufactures a
wide range of fluorescent whitening agents, which it offers under the brand
name, UVITEX. It focuses on environment, supply chain, and innovation for
sustaining in the marketplace. Clariant showcased its new products Leucophor
BMBB and the Hostalux ACK which increased the scope of applications in the
global optical brighteners market. The company sells optical brightening agents
through its CESA Bright brand, which has significant end-use applications in the
plastic & textile industry. It focuses on better positioning of its products
globally to capitalize on expected high market growth through development of
innovative products and technologies.
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13. Optical Brighteners Market worth 1.05 Billion USD by 2020
KEY REVENUE POCKETS
Europe was the largest market for optical brighteners and Asia-
Pacific was the second largest market for optical brighteners in
2014. Europe was the largest market for optical brighteners but
Asia-Pacific registered the highest growth rate during the period
forecasted between 2015 and 2020. The high demand in Europe is
because of growth in the paper industry in last few years. Paper,
fabrics, detergents & soaps, and synthetics & plastics are the
major applications of optical brighteners, and the end users such
as consumer products, security & safety, textiles & apparels and
packaging are the major consumers of these intermediate
products
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14. Optical Brighteners Market worth 1.05 Billion USD by 2020
Paper application dominated the optical brighteners market in
2014. Fabrics accounted for the second largest share in 2014.
Thus paper and fabrics applications are expected to drive the
overall demand of optical brighteners during the period of study.
Increasing level of whiteness and the HYP substitution in fine
papers have increased the importance of optical brighteners
globally in the recent years. The rising demand for biodegradable
brighteners in countries, such as Germany, and France, is
expected to increase their demand in fabrics in the coming years.
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15. Optical Brighteners Market worth 1.05 Billion USD by 2020
Increased usage of optical brighteners in soaps & detergents and
increased focus on environment friendly products in the packaging as
well as textiles & apparel industry is expected to drive the optical
brighteners market. Nearly 0.0010% of optical brighteners are
consumed per kilogram (kg) of plastic and the demand is projected to
increase owing to emerging applications in masterbatches. The use of
optical brighteners has also increased in engineering plastics, such as
acrylics, polyamide, polyesters, and polycarbonate.
The effectiveness of an optical brightener in plastic industry is
dependent upon the type of substrate, and processing conditions. In
other words, optical brighteners are effective at very low
concentrations. Optical brighteners are used to provide coloration to
plastics in order to make them shinier and brighter.
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16. Optical Brighteners Market worth 1.05 Billion USD by 2020
The market players are expected to employ organic growth
strategies such as regional expansion and new product
development to expand their overall business worldwide. The key
companies operating in these markets are striving to provide
innovative products and enhance their presence in the emerging
markets. They are also focusing on strengthening research and
development facilities to provide cost-effective product grades.
All these developments are expected to lead to sustainable
growth of the optical brighteners market in the next five years.
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17. Optical Brighteners Market worth 1.05 Billion USD by 2020
BASF SE (Germany), RPM International Corp. (U.S.),
Keystone Aniline Corporation (U.S.), Aron Universal
(India), Huntsman Corporation (U.S.), Clariant AG
(Switzerland), Brilliant Colors Inc. (U.S.), 3 V
Incorporation (U.S.), and The Fong Min International
Company Limited. (Taiwan), and Archroma (Switzerland)
are the key companies manufacturing optical
brighteners and having strong foothold in the global
market.
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18. Contact Us
Mr. Shelly Singh
MarketsandMarkets™ INC.
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Suite 430
Northbrook, IL 60062
USA: +1-888-600-6441
Email: sales@marketsandmarkets.com
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