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2. What Is Semantic Search And Why Is It
Important?
With the recent breakthroughs in online search algorithms, searching for a layman has become as easy as
sipping a cup of cappuccino. What very few people know about is how the science of semantics has been
used to implement it all.Semantic search is the future. Read More Here
The computational analogy in semantic search analyzes multiple conditions some of which are mentioned
below:
- Location of the user
- Context of the search
- User intent
- Choice of words
- Synonyms
- Specialized queries
- Concept matching
- Natural language matching
Most major search engines like Google now incorporate some elements of semantic search in their search
result analysis.
Out of the two basic types of search, navigational and research search, navigational search does not
bring semantic search into use as the user there just wants to direct to a known website or a document one
has a fair enough idea about already. However in research type of search, semantic search plays a great
role where what the user means to ask has a greater importance. Such keywords are first analyzed and
then queried considering some or all of the above mentioned points. Here semantic search is basically
aiding another type of search, exploratory search. More about SEO
Rather than using page ranks that many search engines keep track of in search, semanticsearch gives
search relevancy a greater importance, or semantics, the science of meaning in language where the user
doesn’t have to look through the search results to find an appropriate website and instead is provided with
one. Read More Here
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