Fresh Pies targets college students aged 17-35 in Towson, Maryland. Towson has a large college population at Towson University, which has over 18,000 undergraduate and 3,700 graduate students. The city of Towson also has over 14,000 residents aged 20-34. Fresh Pies focuses on organic and healthy options to meet the needs of health-conscious younger consumers. They plan to open locations near gyms to capture customers after their workouts who want quick, healthy meals. Their primary target is students at the gym with the most membership signups to efficiently reach their segmented market and save on advertising costs.

1. Product Attributes, Branding and Positioning
If your plan involves a consumer tangible good: Identify the product classification that your
product concept would fall under and explain the implications for shopping behavior (i.e.,
whether your product would likely be viewed as a convenience, shopping, specialty or
unsought good) and the entire marketing
mix. (Marketing 2) There are many different variables
to consider when defining our products market segment category. Fresh Pies organic menu
offers a selection that will meet both current and future consumer wants with regards to
healthy eating. The market of our service is focused on a younger population. Our targets
are men and women aged 17-35. This age group is based off of our geographic location
which is a college town. We appeal to all of the students at Towson University which
consists of 18,779 undergraduate students and 3,720 graduate students (Towson at a
Glance, 2014). Moreover, there are 12,150 females attending Towson University and 10,349
males attending Towson University (Towson at a Glance, 2014)).The city of Towson also
provides 14,081 individuals aged 20-34 that fall within our targeted markets (United States
Census Bureau, 2012). We understand that organic foods typically cost more because of the
health standards but Fresh Pies actually makes its own ingredients in order to save money
buying ingredients from expensive retailers (include NAICS code). Fresh Pies gives it target
market the chance to remain healthy while eating delicious foods. Furthermore, Fresh Pies
is hard set on meeting the needs and wants of the healthy eater’s lifestyle by building
locations near local public gymnasiums (the number of locations will increase with time and
success). This way, people who complete their exercise can quickly run into a Fresh Pies
location and order food that satisfies their dietary needs. More specifically, Fresh Pies is
only looking to open one location in front of the gym with the most membership sign ups
(find a number) so our segmented population is larger by default. This also saves our
company money on advertising.Target marketThe genuine requirement for segmenting a
business and focusing on the clients is to allow your promoting or deals project to attention
on the subset of expectations that are “in all likelihood” to buy what you’re putting forth. In
the event, that the organization fit to foresee it suitably this will help to protect the most
astounding return for your promoting or deals uses for a more drawn out time of time.
(Rowe, & Britz, J2009). The method of the Fresh Pies is to take each client as target and
potential client who is parched, and ready to pay for their thirst. The method is proficient
enough to satisfy the prerequisites of the brand in today’s contending world in likewise in
tomorrow. All kind and sort of age assemblies is constantly target however the most

2. prospective is the age bunch from 18-25 that sanctuaries around 40% of aggregate age
portions for pies in everywhere throughout the Towson.Age: The fundamental target
business is dependent upon age. The checked onlookers of Fresh Pies are more youthful era
or youth. This reach is much wide to target. This reach involves the age aggregation of 15-
25 and likewise focuses on the more established individuals. There is no sex separation in
their focusing on; however the outcomes additionally indicate that both gender’s like this
item and utilization it. Gender: Surprisingly, this item utilized by both genders either male
or female around the Towson. Life style All sort of life style focused for pies as it is a low
esteem superb item. Family; both reliant on their families and individuals Occupation;
understudies and family situated individuals Nature; fun and excitement adoring Socio
economic status; high society, upper middle and lower middle classPopulation of
Towson:Starting 2010, the aggregate populace of Towson is 55,197, which is 6.57% more
than it was in 2000 (www.usa.com). The populace development rate is more level than the
state normal rate of 9.01% and is easier than the national normal rate of 9.71%. The
Towson populace thickness is 3,864.61 individuals for every square mile, which is much
higher than the state normal thickness of 465.39 individuals for every square mile and is
much higher than the national normal thickness of 81.32 individuals for every square mile
(www.usa.com). The most predominant race in Towson is white, which speak to 80.61% of
the aggregate populace (www.usa.com). The normal Towson instruction level is higher than
the state normal and is higher than the national normal.References:Rowe, J. J., &Britz, J. J.
(2009). STRATEGIES FOR SUCCESS: A FRAMEWORK FOR THE DEVELOPMENT OF A
MARKETING PLAN FOR INFORMATION SERVICES. Mousaion, 27(2), 36-50.
http://www.usa.com/towson-md-population-and-races.htm