William Reeve's presentation at TechCrunch's Geen'n'Rolla in London. Lessons from LOVEFiLM.com (and other UK internet businesses) on bootstrapping, cashflow and scaling. Please note that confidential data has been obscured. Please contact me (via twitter etc) for copies.

1. William Reeve Serial entrepreneur and investor Apr 2009 TechCrunch Geek’n’Rolla Bootstrapping, Scaling and Cashflow

2. About me More details: see www.wreeve.com or www.twitter.com/wreeve

3. A brief history of LOVEFiLM (1)

4. A brief history of LOVEFiLM (2) £££ subs

5. Three questions this poses 1: How boot-strapping beat cash 2: How cashflow beat money 3: How to scale

6. Bootstrapping in action SS vs VI Paying Subs +57% Trials DVDs rented Revenues +55% Cost of Sales Gross Profit Margin Free trial cost Marketing costs -2% Contribution to Overheads Overheads -38% E(loss) BITDA -60% DVD CapEx Cash Burn -49%

8. How not do to it

9. How we were doing it 9 months later

11. How cashflow beat money

12. Our original thinking re cashflows

13. The reality: pro-forma cash flow per net new customer

14. We obtained £4.5m of funding by managing our cash conversion cycle + +

19. How to scale