Andrea Sardone

Norfolk, Virginia Area United States

Chief Marketing Officer

Hospitality / Leisure

• Transitioned Marketing Communications Department to a "Market & Sell" model, instituting metrics-based, segmented strategies, and predictive analytics, resulting in nearly 50% increases in lead generation for the last two years • Manage marketing and communications annual budget, with four full-time staff, an Agency of Record and numerous freelancers and contractors • Responsible for digital infrastructure to support revenue generation in the form of tuitions • Moved marketing from a cost center to investment: delivered 53% return in the form of tuition • Lead marketing strategy/implementation of online MBA program launching in 2015 • Chair Licensed Branded Merchandise Ca...