Product analysis A product is intangible or tangible good. It is what most customers require so as to satisfy their needs. Before the company starts its operation, it needs to consider what type of materials it is going to use in the production of its commodities. The source of materials for the candles should be cheap or fair. Fairly priced raw materials will reduce the production cost of a company, and this will enable the company to sell the products at a fair price (Shaira, 2014). Availability of substitute goods from other competitors will have an impact the sales of a company, but the company can do away with this type of competition through product differentiation. Product differentiation is producing goods that are totally different from those of other competitors. This process can be achieved through producing attractive commodities. The company should look at the competitors’ products first, and then decide what changes it is going to put in place so as to have competitive advantage over them. The differences in the branding are normally less, but it can come in terms of advertisement theme or the packaging. Sometimes the differentiation is as a reason of customers perceiving that the difference occur, though if you look at the products there is no difference. Product differentiation can come in through the following sources: · Quality difference. The candles produced can be of good quality compared to those of other competitors. The quality difference goes hand in hand with the price. Good quality products are always highly priced (Sunil, 2014). · Differences in the design or the functional features. The companies’ products should be well designed than those of competitors. The product should be taken to the locations not known by the other competitors. · Sales promotion – sales promotion is an activity like advertisement. Many companies have the same way and same type of advertisement. The company should make its adverts totally different from the competitors. The difference in advertising strategy will make the buyers to see the products of the company as being different from those of others. · Difference in the availability. The difference in availability is the timing of the distribution the company has adopted. The timing should be different from the competitors. · Buyer’s ignorance when it comes to essential qualities and characteristics of commodities they are buying (Shaira, 2014). The customers have different taste and preference. It is not easy to satisfy the need of every customer in the market, but one can satisfy the need of a large number. A proper research should be done to determine the preference and taste of the customer concerning the candles. Once their taste and preference are determined, then the company should start the producing process (Philip, 2012). The candles need be very attractive and eye catching. It should be one that the customer can spot from a distance even when displaced in a supermarket or the ...

1. Product analysis
A product is intangible or tangible good. It is what most
customers require so as to satisfy their needs. Before the
company starts its operation, it needs to consider what type of
materials it is going to use in the production of its commodities.
The source of materials for the candles should be cheap or fair.
Fairly priced raw materials will reduce the production cost of a
company, and this will enable the company to sell the products
at a fair price (Shaira, 2014).
Availability of substitute goods from other competitors will
have an impact the sales of a company, but the company can do
away with this type of competition through product
differentiation. Product differentiation is producing goods that
are totally different from those of other competitors. This
process can be achieved through producing attractive
commodities. The company should look at the competitors’
products first, and then decide what changes it is going to put in
place so as to have competitive advantage over them. The
differences in the branding are normally less, but it can come in
terms of advertisement theme or the packaging. Sometimes the
differentiation is as a reason of customers perceiving that the
difference occur, though if you look at the products there is no
difference. Product differentiation can come in through the
following sources:
· Quality difference. The candles produced can be of good
quality compared to those of other competitors. The quality
difference goes hand in hand with the price. Good quality
products are always highly priced (Sunil, 2014).
· Differences in the design or the functional features. The
companies’ products should be well designed than those of
competitors. The product should be taken to the locations not
known by the other competitors.
· Sales promotion – sales promotion is an activity like
advertisement. Many companies have the same way and same

2. type of advertisement. The company should make its adverts
totally different from the competitors. The difference in
advertising strategy will make the buyers to see the products of
the company as being different from those of others.
· Difference in the availability. The difference in availability is
the timing of the distribution the company has adopted. The
timing should be different from the competitors.
· Buyer’s ignorance when it comes to essential qualities and
characteristics of commodities they are buying (Shaira, 2014).
The customers have different taste and preference. It is not easy
to satisfy the need of every customer in the market, but one can
satisfy the need of a large number. A proper research should be
done to determine the preference and taste of the customer
concerning the candles. Once their taste and preference are
determined, then the company should start the producing
process (Philip, 2012). The candles need be very attractive and
eye catching. It should be one that the customer can spot from a
distance even when displaced in a supermarket or the shop.
Many buyers do not like to travel long distance in search of a
commodity. The company can take advantage of this by setting
up markets in places closer to the customers. The positioning
needs to be easily accessible by the customers. No customer
will be willing to visit a market that is not easily accessible.
The market should be positioned in place where the customers
have got the purchasing power (Robert, 2009).
Reference
Robert, R. (2009). Hospitality Marketing Management. New
York
Shaira, B. (2014). The Method of the Madness. Havard College.

3. Sunil, G. (2014). Managing Consumers as an Investment. The
Strategic Value of the Consumers in the long Run , 70-77.
Page 1 of 1
Psychology and the Legal System
© 2013 Argosy University
Assault in the City
The defendant has been found guilty of three counts of sexual
battery. The other witnesses were reluctant
to testify, and the assistant district attorney (ADA) felt that the
three counts would suffice for a lengthy
prison sentence. However, the defendant is seventeen years old.
Dr. Shayleigh Johnson has been asked to
evaluate him to assist in the sentencing. The defendant can be
sentenced to adult prison or juvenile
corrections. Dr. Johnson is asked to evaluate his amenability to
treatment, conduct a risk assessment, and
recommend what, if any, treatment should be pursued.
Place analysis
The distribution channel also known as marketing channel is the
way through with services and goods changes hands from the
vendor till that point it reaches the consumer. It is the process
of availing the products to the end users, that is, the consumers.

4. The marketing channel is very important to the management of a
company, and is crucial when the management want so plan a
good and effective marketing strategy (Ross, 2001).
The company can use either or all the ways listed below in the
distribution of its candles into the market. The channels are:
Producer – Consumer
The manufacturer sells the commodities directly to the
consumers. No middlemen are needed for this transaction. The
end buyer is in contact with the producer and makes purchases
for the products directly from the producer.
Producer – Retailer – Consumer
In this channel, the retailers purchase the products from the
manufacturer and sell them to the consumers. This channel is
good for producers how produce shopping goods, such as,
tables, furniture, toys and shoes (Shaira, 2014)..
Producer- Distributor/wholesaler – Consumer
The goods go through the hands of the distributor or
wholesalers before reaching the consumers. The wholesalers
purchase the goods in bulk from the manufacturer and sell them
to the consumers at a fair price.
Producer – Broker/Agent – Distributor/Retailer - Consumer
This marketing channel has several middlemen. The goods pass
through the agent and distributors before reaching the
consumers. The presence of agents helps to speed up the
process.
The company should always have the required inventory in hand
to satisfy the demand of the customers. The company should
manage it inventory using the push and pull approach. Pull
approach is a way in which order of the customers move the
products, while push is where the company replenishes the stock
frequently to reduce the shortage.
Pricing system
Setting the price of the product is very important in determining
the success of the product. The price at which the company is
selling its products should be favorable to both the consumers

5. and the company. The company will be varying the pricing
system according to the market and the cost of production, but
during the introduction of products we are going to use
penetration pricing. Pricing strategies include:
· Penetration pricing
The company can charge a cheap price so as to enter the market
and later on raise the price after getting a good number of
customers (Sunil, 2014).
· Competition pricing
This company can set the price of the candles considering the
price of other companies. The price can set above the other
companies, same as others or lower than competitors.
· Product pricing
This involves giving the candles price based on the price range
of different products (Ross, 2001).
· Cost-based pricing
This is assigning price considering the cost incurred when
producing the products. The price of the candles can include
material cost, labor cost, delivery cost, fixed cost and
administrative cost.
· Premium pricing
The price can be set to be high to show that the product is of
high quality. There are customers who will go for the candles
since they believe that the drives are of high quality.
· Cost plus pricing
The price of the candles can be set to include a profit margin.
The cost added is the profit to the company (Shaira, 2014).

6. References
Ross, C. (2001). Marketing Principles and Practice. Virginia.
Shaira, B. (2014). The Method of the Madness. Havard College.
Sunil, G. (2014). Managing Consumers as an Investment. The
Strategic Value of the Consumers in the long Run , 70-77.
Running Head: ANALYSIS OF PRODUCT
1
ANALYSIS OF PRODUCT
2
Communication strategy
Communication is very important in an organization or a
company. There should be flow of information in and out of the
company. Communication strategy is also referred to as
communication plan. This document expresses companies’ goals
and methods. The communication plan shows what the company
is planning to communicate to the public and the staff. A
properly designed communication plan will enable the company
to communicate to the public information about its new product
that is the candles (Robert, 2009). The intention of the company
is to launch the product successfully into the market. Successful
launching of the candles will be achieved through the use of a
good communication plan. This strategy will make the products

7. be known to the public.
Communication channels
Information flows backwards, forwards and sideways in a
company. Communication channel is how information is
flowing between organizations or the audience and within the
organization. The manager is the link for this communication
web within the organization. The direction of information flow
depends with his position within the organization. Importance
of the communication channel to the company is that it will
enable the staff to be updated of what is going on in a company.
Technology has greatly changed, and most companies have
incorporated the use of the technology in communicating
messages (Philip, 2012). Companies use: memos for
communications within the organization, the internet,
brochures, new letters and other tools. Pier 1 Imports can adopt
the above strategies in communicating the information.
Sales approach
The sales approach is the strategy used by the company in the
distribution of the products or the sales of its commodity. The
sales approach is governed by the general feeling and the
attitude about the manager, employee, position and customers.
The employee’s belief in their sales skills will also determine
the level of products to be sold by the company. In order to sell
a higher quantity of the candles, the company should employ
employees who believe in themselves, and have the skill of
convincing the customers to purchase the products of the
company (Robert, 2009).
Sales techniques
The sales technique has a goal of winning the heart of
customers, and increasing the sales of the products. The sales
technique is majorly directed to the customers. It involves
determining the customers, listening to their needs and
considering their taste and preference. The sales technique
should accommodate listening to the needs of the buyers, and

8. acting on them.
Promotion strategy
The major purpose or carrying-out promotion is to market the
product, and create awareness of the products. The promotional
campaign should have three major outcomes. These include: the
message should reach the targeted audience, and the message
should be understood by the audience and message should
stimulate the audience to take appropriate action. The planning
process involves various steps, such as:
Determine the target people. The company should determine the
group being targeted by the campaign. The second step is to
come up with the channel of communication to use. The means
of communication can be face to face, through the telephone,
newspaper, magazine or even internet. The next thing is to
determine the objective, and it should be long term. The
company should also come up with a message for promotion.
Since the campaign will require money, a budget for the money
to be spent should be prepared. Promotional campaign should
create awareness and increase the sales of the product (Philip,
2012).
Reference
Philip, K. (2012). Marketing Management. Pearson Press.
Robert, R. (2009). Hospitality Marketing Management. New
York.