3. “ You never change things by fighting the existing
reality. To change something, build a new model
that makes the existing model obsolete”
- Buckminster Fuller

5. INTRODUCING WILDWON
OUR STORY
The time has come for positive companies to exist. Wildwon is one.
We are building a new business model that showcases the possibilities
for socially and environmentally positive business and leads the way for
companies of the future.
We are an experience design and event production company. Our
approach is rooted in UX and service design, and we work on projects
and create experiences that have a net positive social impact.
We are particularly good at helping people have momentous
experiences with sustainability, food, community and world-changing
ideas and innovation.
At our heart you’ll find new ways of working. We build in broad and
innovative thinking through daily #mindapples and regular
#inspirationdates. Everyone we work with benefits from the depth of
information and breadth of influences we expose ourselves too.
We are masters of our craft and work continuously to re-skill, stay at the
top of our game and collaborate for excellence.
We believe in being generous with our ideas, time and knowledge
because we care about creativity, sustainability and a higher standard of
experiences and events across every industry.

6. INTRODUCING WILDWON
SALLY HILL YVONNE LEE OUR NETWORK
CO-FOUNDER, IMPACT STRATEGIST CO-FOUNDER, CREATIVE PRODUCER OF CREATIVE PROFESSIONALS
Sally has international experience in corporate sustainability Yvonne has a background in user experience design and Wildwon’s projects are great because we collaborate with a
and social responsibility (CSR), having worked with Triodos digital project management, having been a senior producer strong network of creative practitioners to make them
Bank, Ecotricity and The Soil Association (UK) and for at leading design consultancy, Digital Eskimo. Her event happen.
WWF’s corporate partnerships and markets team (Aus). management skills were honed while working on Sydney
Design Festival and Art Month. We work with only the very best speakers, performers, film-
She is a commentator on environmental and social issues via makers, photographers, visual artists, designers, venues and
various publications including her blog Sustahood, and This combination of skills translates to a highly considered value-aligned food and beverage suppliers.
speaking engagements on the topics of sustainability, food, approach to events which ser ves the end-to-end
cities and experience as a catalyst for social change. experience of all stakeholders, from guests to sponsors to Depending on the requirements of a project, a bespoke
clients. multi-disciplinary team will be assembled and managed to
Sally’s expertise lies in digital communications and content carry out each piece of the puzzle and to create the magic
strategy, with core skills in social media and visual content, Yvonne executes flawless front line event management that of a Wildwon experience.
informed by an understanding of the complexity of is backed up by strong and integrated communications,
communications around sustainability and social change. content production and promotion.
At Wildwon, Sally combines excellent ideas and strong She has designed and produced acclaimed events from
communication to inform the design of experiences and the large-scale public festivals through to intimate workshops
art of building strong communities online and off. and retreats. Yvonne now oversees Wildwon’s suite of
experiences and events.

8. WHAT WE DO
WE DESIGN AND CREATE WE CAPTURE AND SHARE THE WE PROVE AND IMPROVE THE
EXPERIENCES STORY IMPACT
At Wildwon, we apply experience design principles What ever the objectives of your project may be, Events cost time, money and effort. When an event
to event planning and production. we create a valuable legacy of online and offline producer fails to amplify the impact of an event
ar tefacts that showcase the experience and through digital media, this effort is wasted.
We are experts in the end-to-end design of demonstrate results. Capturing rich experience
experiences from communications strategy to through rich content allows others to feel as By enhancing engagement before, during and after
programming and curation, from execution to though they were there and lets the experience an experience, digital content and amplification
content creation and community management. you’ve created be felt by a larger audience. ensures that your event lives on well beyond any
particular time, place or attendee.
Careful design makes for a flawless experience and Our events are set up to harness user-generated
beautiful, meaningful content. An event will be content which tells the story comprehensively and We pride ourselves on taking on projects which
better because we have looked at the experience authentically. To complement this, we also put have a positive social impact and minimal
from every angle. With meticulous design and together beautiful and meaningful video, imagery environmental footprint. Treading lightly as we make
planning we can achieve exactly what you have in and words to capture the best of an experience. a deep impression on your guests is crucial to us.
mind for your attendees.
To make the most of any event we offer Whatever the objectives of your event, we work
We help people to see better ways of doing videography, photography, animation and sketch with you to design an experience that meets your
things. Let's make an event better, together. noting, tailoring the capture and dissemination of strategic objectives, exceeds guests’ expectations,
content to your needs. and lets you prove the results.

9. WHAT WE DO
EVENTS COMMUNICATIONS CONTENT
• creative and bespoke event design • creative communications campaigns • digital media and content strategy
• experience design approach • digital communications strategy integrating social • digital content production and management
• end-to-end event strategy and production media, eDM, digital PR and content • digital publishing
• communications and content scheduling • expertise in corporate communications, • visual media production: videography,
• event management and logistics planning sustainability and events communications photography, graphics, animation
• event aesthetic and venue design • quantitative & qualitative evaluation • event design optimised for user-generated and
• location scouting and venue management • community building & engagement professional content production
• volunteer briefing and management • copy writing and bespoke content production • on-the-day content capture and vox pops
• supplier and vendor management • visual story telling • programming and curation of content, speakers,
• sustainable and ethical procurement MCs and performers
• pop-up place making

11. OUR CLIENTS

13. OUR WORK
REEL FOOD NIGHTS
Wildwon created a series of events for the Youth Food Movement called ‘Reel Food
Nights’. The first film and talks night invited 250 Sydney-siders to ‘Watch. Eat. Think.’
The Food Connect headquarters in Rozelle underwent a transformation from working
warehouse to pop-up pedal-powered cinema for the night, complete with festoon solar-
powered lighting, beanbags, deck chairs, and the debut of one of Sydney’s new food
trucks. The evening saw a diverse crowd take part in a conversation about the future of
agriculture in Australia in the context of a discussion of our rapidly ageing population of
farmers,. We screened ‘The Greenhorns’, a film about young people in the US returning
to agriculture and food entrepreneurship.
The next Reel Food Night will be held in the Rocks Windmill, where film and talks will tie
together the themes of this impressive project supporting heritage, sustainability and the
arts in The Rocks and Sydney.
“I was absolutely blown away by the calibre of the event,
from its design, to the event management to the fantastic
mix of people attending. Every detail had been considered
and the execution of the event was truly impressive.”
- Lauren Anderson, Innovation Director, Collaborative Consumption
Highlights
• 250 attendees
• A pop-up cinema including screen, bike-powered generator, projector, and re-purposed
furniture providing seating for 250 guests.
• Off-grid energy supplied to projection and the Veggie Patch Van food truck
• Instagram booth and farmer-for-a-night ‘prop-up’ projected live onto walls of the venue
• Popcorn bags turned into a way to have your say on food issues and collect feedback
• Only half a bag of landfill rubbish generated from the entire event
• Locally sourced popcorn, beer and organic wine

14. OUR WORK
THIS IS GEORGE
In 2011, the Minor Foundation for Major Challenges set a climate change
communications challenge to the global creative community. Wildwon’s
script was judged as one of the top three in the world and we received a
grant and a four week time frame to set about making our first ever
animation.
Since then the film has screened in Melbourne’s Federation Square for the
Sustainable Living Festival, at the Eco Footprints Film Festival and in Sussex
Lane as part of ‘Pop Sydney’.
Studies have shown that not enough people truly understand and/or accept
the statement: "Emissions from human use of fossil energy cause climate
change”. Our piece surprises, awakens and educates people about this fact.
"Spot on.. beautiful stuff ”
- Leon Young, Change2 Sustainability
Education and Engagement
Design for desired reactions: Creative principles:
• ‘Aha!’ • nature as character
• ‘So this is what it is all about’ • connectedness
• ‘Something has to be done about it’ • George ‘the everyman’
• ‘I have to share this with my friends!’ • uplifting
Find out more and watch the film at www.thisisgeorge.com

15. OUR WORK
BEERS AND BARDS
Beers and Bards at Yulli’s Screening Room features the best of Sydney’s spoken word
poetry, plus craft beers and a dumpling dinner every second Tuesday.
Our community of regulars and crowd of new faces can mingle with the poets, venue
owners and brewers who come together to put on this fortnightly event.
All for under $30, Beers and Bards is an affordable, lounge-room style event that gives
upcoming poets a stage in a civilised setting, and helps to put Sydney’s spoken word
poetry in front of new audiences, supporting this community of artists.
Beers and Bards is held at Yulli’s Screening Room, a new space supporting local artists,
performers and designers, as well as food and beverage suppliers. Sustainability is a major
consideration for Yulli’s - so it’s a bottle-less bar and all beer, wine and spirits are sourced
from within New South Wales, Australia.
“One of the best nights out I’ve had in Sydney”
“Awesome night, great entertainment, great chats and always nice
to see friends and connect with new ones too. Thanks for
organising!”
“Had a great night, let me know when it’s happening again!”
- Beers and Bards audience members
Our role
• streamlined ticket sales and check-in by taking both online
• professional capture - photography and video
• experience design and evaluation
• community building via social media and face-to-face
• digital promotion and PR
• community management and customer service

16. OUR WORK
Food was the only fuel of the day with our riders travelling
by bicycle, gear and food being transported in a cargo bike,
and even a pedal-powered blender bike used to make our
lunchtime smoothies. This thoughtful planning made sure
this event involved zero use of fossil fuel and zero direct
carbon emissions.
THE RIDE ON LUNCH
The event
Objectives We invited young foodies and the young at heart to spend a relaxed day on a
bicycle, consuming food throughout Sydney’s inner city suburbs. We created a
The Youth Food Movement (YFM) wanted to educate Sydney-siders about environmentally
unique experience, a fun day out that brought a group of people together
and socially responsibly ways of living. In particular, eating and getting around.
around food and cycling, with talks and skill-sharing around sustainability built
into an enjoyable and sought after experience unlike any other.
We set out to demonstrate the ease and fun involved in taking up new behaviours and to
equip people with the skills and friendships to implement lasting change. We also set out to
We guided our group of riders around various neighbourhoods, stopping at
grow YFM’s community and their profile in Australia and beyond.
selected venues which celebrate local and seasonal produce. Participants
learned how to become more conscious consumers. Riders met farmers,
Of course, the day was required to have the lowest environmental impact possible, while
gardeners, chefs and peers who share the vision of a sustainable food future.
having the greatest positive impact on participants, partners and the broader Sydney public.
The day was an urban food adventure, a series of beautiful meals, a gathering
of like-minded people, a showcase of local business and an experiential
learning experience with measurable sustainability and behaviour change
outcomes.

17. OUR WORK
Our guests carried their own reusable cutlery and a One
Green Cup with them on the ride. Our caterers were
chosen because they appreciate the need to eliminate food
and packaging waste - so all food containers were fully
compostable - making this a zero waste event.
THE RIDE ON LUNCH
Highlights
In brief Of participants surveyed..
• two events over two weekends with 50 riders on each Ride On Lunch • 80% agreed ‘I have gained the knowledge to make better food
• guided tour of Sydney sustainable food hot spots by bike choices’
• inspiring and stimulating talks and practical workshops at 5 locations • 65% agreed ‘I'm inspired to cultivate better food habits in myself and
• delicious, considered catering from breakfast through to beer snacks others’
• a bike-powered blender let riders whip up their own almond milk smoothies • 50% agreed ‘I am excited about contributing to a better food system’
• a rooftop talk on rooftop action: small-space gardening and urban beekeeping
• 15 partners including venues, catering and safety partners, speakers, sponsors and council
• seamless and safe cycle route over 8 kms mapped, tested and enjoyed
As a result of the Ride On Lunch:
• 10 volunteer bike marshalls and 2 bike mechanics on each ride • 55% are aiming to cycle more regularly
• all run sheets, logistics, briefings and resourcing taken care of
• 70% are aiming to eat locally
• showcased local eateries who practise local and sustainable sourcing and food production
• featured as part of 3 festivals: Crave Sydney, Sydney Rides and the Surry Hills Festival
• 65% are aiming to eat seasonally
• radio, news and consumer magazine coverage • 50% will be growing their own food

19. TESTIMONIALS
LAUREN ANDERSON JOSHUA CAPELIN
INNOVATION DIRECTOR, COLLABORATIVE CONSUMPTION FOUNDER JOSEPHMARK, SYDNEY BICYCLE FILM FESTIVAL
PROJECT: REEL FOOD NIGHTS PROJECT: REEL FOOD NIGHTS
"From the moment I arrived at Wildwon’s Reel Food Night, I was absolutely blown away by the “Finding the venue for YFM's Reel Food Night was half the fun, only surpassed by the actual
calibre of the event, from its design, to the event management to the fantastic mix of people event itself. Awesome space, very well setup, warm and inviting. It's obvious the community that
attending. Every detail had been considered and the execution of the event was truly the YFM is building is very progressive, personal and committed to improving things for the
impressive. Sally and Yvonne have set a high standard for what a community event can be, and I better. I really enjoyed the complimentary popcorn (3 flavours) and then the quality of speakers.
look forward to being a part of their projects in the future." Hearing tales from a farmer to an educator was really interesting and rewarding for all who
attended that night.”
JULIAN LEE RIDE ON LUNCH PARTICIPANTS
FOUNDER AND GENERAL MANAGER, FOOD CONNECT ANONYMOUS SURVEY
PROJECT: REEL FOOD NIGHTS PROJECT: RIDE ON LUNCH 2012
“Yvonne and Sally are an inspiring team and a pleasure to work with. They ensured that the “You guys are AMAZING!!! The work you are doing is having profound and long-lasting impacts
Reel Food Night was meticulously planned and executed. They were also able to harness the on participants, and you're just generally awesome individuals to be around.”
passion and enthusiasm of a team of volunteers, who transformed our warehouse site into a “Thank you so much for organising - the day was fun, inspiring, delicious and educational.”
vibrant event space that entertained, challenged and inspired the guests.” “My overall rating of the experience is 10 (out of this world awesome)”
“It was overall one of the best events I've attended in Sydney in my time here (2 years)”
ANNALIE KILLIAN AVIS MULHALL
INNOVATION DIRECTOR, AMP FOUNDER, MMMULE & LOOLOO PAPER
PROJECT: AMPLIFY FESTIVAL 2013 PROJECT: RIDE ON LUNCH 2012
“Inspired work, awesome preparation and clear thinking.” “What a freaking amazing day!”