3. To begin with the packaging, we have abided by the
convention of referencing the name of the album, in our case
we use colour (similar to other bands of this genre). As the
album is nicknamed the 'blue' album, we have kept the colour
scheme blue to reference this nickname. Weezer can be seen
doing this a few times with the other 'colour' albums 'red and
green'. Other bands do this too such as R.E.M. and Radiohead.
THE PACKAGING
R.E.M. - Green Radiohead – In rainbows
4. Next we have included a sweater and a television as the album
artwork. The sweater firstly is a reference to the single of the album
'Undone - the sweater song'. This following genre conventions like
typical Weezer as other bands such as the Pixies have also featured
such a design on their album Doolittle.
THE PACKAGING
Pixies – Doolittle
(referencing the single
‘monkey gone to heaven’
by depicting a monkey on
the cover with a halo)
5. THE PACKAGING
The cover features the band standing in a television. The television in conjunction with
the sweater were put together to create the ‘homemade’ feel that Weezer show
throughout their videos (say it ain’t so being set in a garage) album covers such as
Maladroit and solo work from River’s Cuomo (alone 1,2 and 3). What Weezer are doing
is differentiating themselves from other bands from the genre to make themselves
more iconic with their niche feeling ‘home’ like. As its defying conventions slightly
(something Weezer don’t do often), it feels right that we incorporated such an
important element of Weezer which helps make them different. They could have
originally done this because of their raw producing in their music (especially in
Pinkerton) made them sound less professional but more of a garage band and that
their music is home-made and the lyrics are close to home for Rivers. This can be
reinforced as music videos such as ‘say it ain't so’ are set in a garage, set at home. The
home felt image has been an inspiratory image for such bands as Carousel.
6. THE PACKAGING
We made sure to use the same font throughout the digi-pak as
Weezer do throughout their music to abide by style that they
show consistent throughout all of their media products.
7. THE PACKAGING
Just like over bands of the genre, we wanted to make sure
that the recurring theme of the album ran throughout the
entire design. This not only creates a more conventional look
but a more complete and authentic feel.
The sweater material
design is present on the
inside of the album and on
the actual disc itself
The album ‘mellon collie and the infinite
sadness’ – The Smashing Pumpkins
depicts the sad character on the cover but
also a sad cherub which visually depicts
the title ‘infinite sadness’ as even in
death the sadness remains
8. MAGAZINE ADVERT
We made sure that the design of our magazine advert to similar
characteristics from existing Weezer ones. We feel that the
simplicity of Weezer’s design throughout all of their media is a key
aspect of their homemade identity. The ‘homemade’ rock band as
seen throughout videos (say it ain’t so) and characteristics (being
shy and awkward).
9. MAGAZINE ADVERT
Band name on the
top in the same font
The band centred in the
middle of the poster
composed awkwardly
to give the weezer feel
The order of
composition of the
review, explanation of
the poster and
additional credits is the
same to give the poster
a more authentic finish
