Eskimo Frozen Foods Ltd is rebuilding a previous frozen food delivery business called Eismann that went into administration. The new business model involves direct deliveries from one depot using employed drivers, rather than franchises. This will help avoid cash flow issues experienced by Eismann. Eskimo aims to service 30,000 customers from one depot located in an area with several wealthy counties. The company sees an opportunity in the growing frozen food market and plans to offer high quality, unique products not commonly found in supermarkets along with a variety of basic products. Eskimo has an experienced management team with proven success in the home delivery frozen food business.
2. Company Overview Eskimo Frozen Foods Ltd are re-building a previous business that traded as Eismann and went into administration. We have changed the business model from franchises to direct employed driver deliveries from one depot, Eismann paid in excess of £500,000 a year in rents for 11 depots to service 45,000 customers, we can service 30,000 customers from one depot. Eismann allowed its franchise drivers to collect cash/payments and were owed £900,000 by the franchisees when it went into administration, all payments to Eskimo will be in advance by credit/debit card, either through the internet or by telesales staff. Our purpose built facility at Wllstead, Bedfordshire is in easy reach of a number of wealthy counties:- Bedfordshire Buckinghamshire Cambridgshire Hertfordshire Northamptonshire Oxfordshire 2
3. Consumers want to use Internet Consumers want quick nutritious meals Consumers Lead Ever Busier Lives . Limited time to shop Supermarkets offer poor Choice of Frozen Food The Eskimo Opportunity PROBLEM
4. Quality Customer Service Choice ESKIMO OFFER The Eskimo SOLUTION Eskimo will supply high quality frozen food products to a broad range of customers via Telesales calling and internet based sales Eskimo deliveries will be at the convenience of the customer Eskimo will sell a core set of unique, high quality products not found commonly in supermarkets that will be complimented by a large variety of basic products to supplement the range. 4
5. Great Management Team Growing Market Sector Tried and Tested “Concept” Nationwide Expansion Potential Why Invest / Lend ? Experience and Expertise Profitable and cash generative Strong Existing Proven and Massive Untapped Demand 5
9. Growing Market Sector (1) ACCELERATING GROWTH FOR RETAIL FROZEN FOODS The latest data kindly supplied by Kantar Worldpanel shows that the frozen food market is worth over £5.2 billion for the 52 weeks ending 12th June and is growing at 2.6% year on year. Most encouragingly, the volume growth has also shown a big increase to now 2.2% growth year on year.
10. Growing Market Sector (2) Record results from frozen foods group Iceland We expect the home delivery market to grow 3.5% to £47.5bn in 2011, exceeding the 3.1% growth experienced in 2010. These two years of growth follow a dip in 2009 when the market declined by 1.2%. The biggest contributors to growth in 2011 are food & grocery (an extra £0.55bn) and clothing & footwear (£0.43bn). www.datamonitor.com
11. BEDFORDDEPOT Tried and Tested “Concept” (1) Existing Customer Database These are customers that previously purchased products from Eismann – so are already used to buying frozen food. 75 Miles – 30,000 100 Miles – 45,000
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13. Frozen food seals in freshness. Frozen vegetables, for example, are picked and frozen within hours of harvest, therefore locking in the vitamins and minerals, as well as the taste and texture.
14. Thanks to freezing technology, people can enjoy all types of food throughout the year, regardless of the season at affordable prices.
15. Freezing food could kill or reduce many potentially harmful microbes, which cause food poisoning.
16. Frozen food tends to cost less than fresh, can be stored for much longer and offers brilliant flexibility for meal planning, thereby reducing wastage.
17. Manufacturers are able to freeze food within minutes, which, compared to home freezing, gives a superior texture, taste and appearance, as well as retaining the nutritional value.
18. Frozen food is easy to keep and easy to use, and there is little waste, whereas two thirds of the population ditch anything up to 20 items of fresh and chilled food a month.
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20. EXPANSION OPPORTUNITIES Cheshire/Lancashire Midlands Current Bedford Site London/Essex/Hampshire/Kent/Surrey/Sussex * Cornwall/ Devon / Somerset / Avon 12 * In respect of London Depot we already have close to 15,000 previous Eismann ACTIVE customers to target
26. EXIT STRATEGY Trade Sale MBO Listing Exit Strategy There are a number of European companies that would be interested in using us to enter the UK market We would considera purchase by the prevailing management team We would look to list on the Frankfurt Bourse or UK AIM market Your Text
27. Thank You! Please contact Darren West Chief Financial Officer Email: darren.west@eskimofrozenfoods.co.uk Phone: 0788 599 6423 Fax: 01626 240191
