Gmail Sponsored Promotions Explanation Deck

1. GMAIL SPONSORED PROMOTIONS

2. GMAIL SPONSORED PROMOTIONS
AD APPEARED ON CROSS DEVICES PLATFORM

3. OBJECTIVE
Awareness
Influence
Consideration
Drive Leads
Grow Loyalty &
Retention
BRAND PERFORMANCE
Allows you to reach audiences through engaging ad
placements within Gmail that expands to full page
ads.

4. TARGETING
Purpose Targeting How
Existing Car Owners
Attract and Informed existing Car
Owners about the After Sales Services
available in XX
Email Address List Reach out to the current Car
Owners by their Gmail Address
Existing or New Owners
To attract the potential Car buyers
that to influence their decision of
purchase by showcasing them that
Care about the Services.
To Reach out to the Existing Car
Owners that we might had missed out
from the Email Lists to inform them
about new services deals and get
them to come back to service their car
before Festive Traveling.
User Interests Automobile, Parentings, Recipe,
Entertainments, Technology
Display Keywords and Topics Car Servicing, Car Maintenance,
Car Brokedown…etc
Demographic Target the Audience age 18++

5. HOW DOES IT WORKS
• In Gmail, a user would see a teaser ad
(either above or right hand side of he user’s
email)like the one above.
• Upon Clicking on the teaser, it expands into
a full html email that the user can even save
to their inbox or forward on to other users.
• Advertiser will be charged when a user clicks
on the teaser and expands the ad.
• Upon expanded-state, ad formats allowed
are basis image ad, embedded video or form
ad

6.  Ads only show up to 10x per user within a 30 days period.
 Target actual users and not cookies.
 We can upload the Email list to target the existing Car owners to
come back to service their car
 Automatcially dual-screen (PCs and Mobile) with 1 creative.
 CPC based. Forwarded emails not charged.
 Embed capabilities:
 Test Drive Form
 Videos
KEY BENEFITS OF THE GMAIL SPONSORED PROMOTIONS ADS