2. Lakeshore
Public
Television PROGRAMMING
reaches 3.4 million Lakeshore airs iconic PBS
households in both programming including
Indiana and Illinois. Masterpiece Classic, Charlie
Rose, Austin City Limits and
many others.
60%
via CABLE
25%
via ANTENNA
15%
via SATELLITE
Your reach will be expansive.
Lakeshore Public Television broadcasts to more than 14 counties in Indiana and
Illinois, reaching thousands of people in rural areas, small towns, and major cities
with our unique blend of national and regionally focused programming.
3. NORTHWEST INDIANA’S
Lakeshore ONLY LOCAL NEWSCAST
NEWS
LA host res wes
is xplo orth
Every weekday at 6pm and 10pm, we bring
KE ed b the t In
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so
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TONIGHT
viewers top local stories and global news with a
th
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an tea
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ty
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regional impact.
e b a st L
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LAKESHORE BUSINESS SPOTLIGHT
B
S
NEWS TONIGHT A look at the week’s top stories in the local and
Our nightly news, featuring national business world.
News Anchor Jodi Juhl, ORIGINAL
provides accurate and timely HERE’S TO YOUR HEALTH PROGRAMMING
information to the residents of We bring viewers the latest breakthroughs in
Of the 390 PBS stations
the Region, coverage of local sports and delivers health and medicine.
the only Northwest Indiana 7-day forecast from operating in the United States,
AccuWeather, the World’s Weather Authority™. EYE ON THE ARTS Lakeshore ranks in the top 5%
If you’re a fan of the arts and entertainment, for the number of hours of local
LAKESHORE NEWS UPDATES you’ll gets the inside story on the local arts scene. programming produced.
Get highlights of breaking news and the
evening’s top stories weeknights on the hour. ENTERTAINMENT REPORT You’ll be in good company.
Our report provides a preview of all the Region’s
LAKESHORE STOCK REPORTS
Weekday financial information is easy to find with
market news on companies with a local presence.
weekend events and shows.
TOP 5%
st h s s t E
CL cuse and a Es
we ig ht D
In ch he
fo dy nd
AS s on pai mon
th h lig A
an l
bo ira
or st h R
di oo
SI th n re de-
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a.
M
CA e h lie W
s i ri a E
nt d b th H
PBS’ primetime rating for news
N te ig
L ealth f wit hite.
de an ow T
ST o h
stu st sh G
RE f yo hos
be uiz IN
programming is 88% higher than CNN and
K
1
TC ur t
aq A
is M
H
public broadcasting is #1 in public trust. 2
1. valuepbs.org 2. Hart Research Associates and American Viewpoint, February 2011; Opinion Research, March 2011
4. COLLEGE SPORTS
We don’t just recap high school and college games, we produce high quality live
productions of those sporting events as well.
We cover basketball, baseball, soccer and football among others. As long as there’s
a scoreboard and a fanbase, we’re happy to air it. We’re proud to cover DePaul,
Robert Morris, Lewis University and Chicago State University.
Your team deserves the same coverage on Lakeshore Public Television.
Lakeshore Public Television is the local connection for sports information and live
games. Our award-winning talent and professional productions keep Northwest
Indiana and Chicagoland residents coming back for the coverage they love.
Joe Arredondo is joined by Lakeshore Public Television Joe Arredondo and Wayne
Wayne Svetanoff for this Sports Director Joe Arredondo Svetanoff return late Friday
preview of the Friday night highlights high school sports night to recap the best of the
high school match-ups. teams from around the region. region’s football contests.
Lakeshore offers Northwest Indiana’s only
televised coverage of high school athletics.
5. YOUR ONE STOP SOLUTION.
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Providing full crew, studio, on location and post production services
COMMUNITY
ENGAGEMENT Live events, sports, news or entertainment
By reaching out to the
Satellite/Microwave uplink truck
communities we serve
through special events, 40’ mobile production truck
we are targeting our television
audience and beyond through On location filming of:
real world interactions.
» Training videos
You’ll make an impression.
» Web content
LA O es itie nd
oa on p S
W atur rtun est I
br w sup ID
KE ME deve s fo iana
» Speeches
as rfu t
dc de or
fe po hw
bl th to K
SH N’ lop r bu .
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op ort
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O S C men sin
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» Debates
of rou ful w O
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6. 220 MILLION VIEWERS COPY GUIDELINES
Your support of public television results from the desire to be affiliated with the
watch PBS annually
high standards of Lakeshore Public Television and PBS. We’ll work with you to
create an underwriting announcement that meets your needs and adheres to
46
public media guidelines.
All underwriting announcements are either 15 or 30 seconds in length.
54% OF OUR
VIEWERS ARE MALE THE DO’S OF UNDERWRITING
AND 46% ARE FEMALE • nclude “Programming is supported by” preamble
I
86,000
• stablish organization’s name and location
E
• escribe your main products or services
D
AVERAGE
$
• nclude a telephone number or website
I
• ention well-established, recognizable corporate slogan that identifies the company or products
M
AGE OF or services
• ake value-neutral statements about your product or service
M
VIEWERS average household income
• roadcast how long you have been in business, if you wish
B
AND THE DON’TS
65
• U
se comparative, qualitative or suggestive language
THE HALO
EFFECT
% have a • ddress the usefulness, convenience or advantages of the product or service
A
• ention prices, interest rates, or indications of savings associated with product
M
Studies have shown bachelor’s • nclude any use of the first or second person
I
• ontain inducements to buy, sell, rent, lease, borrow or loan (e.g. “shop”, “visit”, “call”)
C
that audiences have
a higher opinion degree • ssue any calls to action
I
• dvocate any matter of public interest
A
of our sponsors • nclude testimonials or endorsements for for-profit businesses
I
because they
support public
media. This is
known as the Halo
Forty Three You’ll be associated with the quality of PBS and our audience.
Effect. percent more likely to be opinion leaders
1. valuepbs.org 2. Hart Research Associates and American Viewpoint, February 2011; Opinion Research, March 2011
