Cleveland Clinic Market Strategy for Minority Communities

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Gene Williams

Cleveland Clinic Mini Case Competition 2007. We won first Place Scholarship Monies

Health & Medicine Business

Why Cleveland Clinic? Presented by: Catrina Palmer & Eugene Williams

Discharge Trends Significantly lower minority representation!

Minority discharges vs. population We believe there is an opportunity Cleveland clinic discharges Cuyahoga County Population

Evaluation – Current Market Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluation – Current Market Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Potential Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Disseminating Commitment ,[object Object],[object Object],[object Object],[object Object],[object Object]

Improving Market Share ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Charity Care

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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