My advice to business owners is to get the basics right!
Have two calls to action which are easily visible on your website:
- Primary the call to action for people who want to buy now.
- Secondary call to action for people who may want to buy from you in the future.
A primary call to action could be request a quote or callback. Secondary call to action you could make a brochure available for someone to download or have them sign up to receive some email information.
Once you have these calls to action on your website you will see more conversions! You will start to see business come through your website.
If not, you now have the basics right. You can then start to get it could get creative and build on those basics and find more innovative ways to make those calls to action work for your business, in your industry.