1. 10 Uses Of Channel Partner
Marketing
Relayware, Inc.

2.  If not so long ago channel partners choose
to look right through marketing, today they
are pushed to make marketing their priority
or otherwise risk failure. The industry has
changed and is constantly on the change,
and therefore are channel partner marketing
practices.

3. The Market Is Changing
 Over the past few years, the business
environment has been subjected to
spectacular structural as well as
functional changes. These changes are
forcing channel partners to reconsider
their marketing perspective and here is
the reason why:

4.  Products are no more searched for or sourced through conventional
channels that used to bring in customers with no considerable marketing
attempts. Today, search engines are used to search for, determine, and
purchase products in almost 90% of sales.
 The number of channel partners has increased, that has turned the
business environment into a highly competitive one.
 Non-traditional competition has increased as well, eating away into the
market share of channel partners.
 Popular brands are already well-established names. They no more invest
as much as they used to into marketing campaigns, that channel partners
used to reap the benefits of automatically.
 Channel partners are likely to dedicate less resources to marketing

5. Best Practices Channel Partner
Marketing Practices
 Once the need to reexamine
their marketing position gets
clear, channel partners will
need to take up a set of best
practices made to improve
their marketing attempts
into actual sales and leads.

6.  Research and analyze. Despite the fact that it seems to be the most
obvious step, it is sometimes overlooked by channel partners. This is the
phase of channel partner marketing where they should analyze and
recognize competition from each and every point of view including the
way they promote their products, the products they provide, and so on.
 Bring In Vendor Support. The great thing about being a channel partner
is that they already have their marketing resources. Vendors have already
place all together and channel partners only require to reach out as well
as learn from the pamphlets, tutorials, demonstrations and what ever
other marketing resources the vendor offers.
 Make Use Of The Power Of Social Media. Social media actually defines
marketing these days. If you aren't on social media, you do not exist.
This is how the trend goes these days and so channel partners should
never neglect the amazing power of social media marketing to reach
millions and millions of potential customers.

7.  Improve Your Visibility Online and Offline. Your audience must
know what you are and so what you sell as well as why they should
buy from you in order to make a purchasing decision. However how
they could do that if they have no idea you exist? Get online,
optimize your site, advertise in local or even localized newspapers,
get on the radio, or sponsor events! You need to be visible!
 Learn The Value of Referral Programs. In present-day age of
"sharing", referral programs generate more sales than ever before.
They bring in more than half of the revenue. People like to buy from
a place they know or from a place that a friend has recommended.
 Do not ever Neglect the Power of Direct Marketing. Direct
marketing remains to be the best friend of any kind of sales business.
Channel partner marketing should include all the methods that
modern direct marketing involves including email campaigns, client
data base and prospect databases.

8.  In this context, channel partner marketing is not a
superficial endeavor however an absolute must that can
make sure the success of channel partners in this highly
competitive and also permanently changing business
environment.

9. For More Information Visit :
Relayware, Inc.
303 Twin Dolphin Drive
6th Floor
Redwood Shores
California 94065
USA
Tel: 1 650 351 9150
Fax: 1 650 551 9901
http://www.relayware.com/

10. For More Information Visit :
Relayware, Inc.
303 Twin Dolphin Drive
6th Floor
Redwood Shores
California 94065
USA
Tel: 1 650 351 9150
Fax: 1 650 551 9901
http://www.relayware.com/