The document discusses how businesses can market new ideas to maintain growth and improve productivity. It describes the hub and spoke model, where the main website is the central "hub" that drives visitors and provides company information. Social media and other online presences represent "spokes" that support the hub by spreading its message and building an audience. Using this model allows businesses to effectively market new ideas to potential customers in a cost-efficient manner by reaching more people through existing channels or new audiences with different messages.

2. As businesses grow, its owners begin to have
new ideas that can help maintain their new
standard and also improve the productivity
of their companies. These ideas can be
marketed publically through these options;
1. Reaching more people with the same
message
2. Reaching different people with a new
message.

3. Option 1 can be related to the Hub and
Spoke model.
The hub and spoke model is a system of
connections arranged like a chariot wheel,
in which all spokes are connected to the
hub at the center.

4. HUB
The spoke are
access and
communication
channels eg.social
medias
The hub is the
home base of
your company
e.g. website

5. The hub is a home base usually your main
website where you intend to drive new
visitors, prospects and customers. The core
functions of the Hub are to provide
leadership, resources, strategic planning
and other information about your company
to your potential clients and customers.

6. The spokes also known as the outposts are all
other places where you spend time such as
social networking sites, networking events
among others.The main purpose of the
spokes is to support the home base( hub).
The Spoke component of this model builds
capacity for service provision in the
community.
The hub(website) is mostly owned and
managed by you whilst the spokes(social
medias) are usually owned by someone else.

8. The hub and spoke model is one of the
effective ways to actualize and market
your ideas to your prospects and
customers with less cost effect.

9. Thank you