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Доверие в кредит


          Людмила Игнатьева
       директор по маркетингу
Количество кредитных карт на одного жителя
Кредит – острый нож или современная
форма экономических отношений?
Нам нужна здоровая аудитория
Попробуй выбери!
Решение банков иногда удивляет!
Недоверие тормозит развитие рынка
Как вы считаете, большинству людей можно
доверять или в отношениях с людьми следует быть
осторожными?
В России есть очень простые измерители
уровня доверия. Это высота и плотность
заборов, которыми окружают люди то,
что построили сами.

                      Александр Аузан
Российский уровень доверия
Банки апеллируют к эмоциям,
мы – к разуму!
Наша роль - проводник
Мы защищаем интересы клиентов
Выращиваем доверие
вместе с e-commerce
Цель – сократить расстояние
Новый вид скорринга - ближе к
клиенту
Доверяйте друг другу
Спасибо!


           Людмила Игнатьева
              li@vsevcredit.ru

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Доверие в кредит