Experience bliss in God's own country, Kerala... "your moment is waiting"

1. Bliss of Nature
Arjun Radhakrishnan

3.  Kerala is rated as one of the ten paradises of the
world by the National Geographic Traveler.
 Growing at a rate of 13.31%, the tourism industry
is a major contributor to the state's economy.
 Kerala is regarded as one of the destinations
with the highest brand recall.
 The state's tourism agenda promotes ecologically
sustained tourism
 Kerala is the only winner from India among the
four prestigious PATA Grand awards ‘11

4.  One destination – Kovalam
 Just Two Star Hotels
 Little information on the Destination

5.  Promotions go full-swing
 Demand drives Supply
 Big industry names show interest
 International acclaims
 Focus on USPs – Backwater and Ayurveda

6.  Multiple destinations
 Presence of major Tourism brands
 Accommodation in all ranges
 Highest crowd-puller at international platforms

8. Beaches

9. Backwaters
Kettuvallam (Kerala houseboats)

10. Hill stations

11. Wildlife
Nilgiri Tahr (Nilgiritragus hylocrius)

12. Festivals
Thrissur Pooram

13. Ayurveda

14. Culture
Theyyam

15.  Global warming
 Changing weather pattern
 Cultural Erosion

16. Thank you