3. HISTORY:
R&D NEW AVATAR
OLD AVATAR
DESIGN BUILD SYSTEM DEVELOPMENT
FIELD GROWTH
DEVELOPMENT PHASES ARCHITECTURE AND DESIGN CONSULTANCY IDEA STAGE RESEARCH TEST
TIME LINE
1991 2001 2003 2006 2009 2010 2011
NUMBER OF PROJECTS
225 30 10 17 5 20
APPROX. AVG. REVENUE PER PROJECT 1.25 3.75 6.75 8.10 10.00 12.00
(IN LAKH RUPEES)
HANDS ON EXPERIENCE
2004 - CONTRACTING
2005 - P M C
2006 – REAL ESTATE
NRITYAGRAM PALAZZO AGUADA JAIN FARMS NSR FARM HOUSE METAHELIX LIFE SCIENCES (P) LTD., PRIVATE HOUSE, BANGALORE TI CAFÉ, B’LORE Dr. GUK HOUSE
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Tuesday 21 December 2010
4. VISION & MISSION STATEMENT:
✤ VISION: We will be the first company in South India to provide an “Integrated Design-
Build” solution leveraging the full potential of Information Technology, for end use
clients and capture a significant portion of the market share in the Designer Buildings
segment in the next Five years and later support & train other Design-Build firms too.
✤ MISSION:
✤ We will provide customized, holistic, environment friendly solutions
✤ We will provide Cost effective, Quality Environments within a pre agreed time frame
✤ We will provide a trackable transparent work flow process and a unique
communication tool
✤ We will provide a collaborative professional platform
✤ We will re-kindle pride of work for the workforce in the construction industry
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Tuesday 21 December 2010
5. • Multi layered nodal points
THE EFFECT
• Varied conflicting interests IN A SHIFTING CLIENT-VENDOR
• Varied level of exposure RELATION AT ALL NODAL POINTS
• Not very Client requirement driven
• Non sequential delivery approach
• No single communication platform Client
Production Vendor
Training !!! Non – existent in the
Residential & SME sector unit
?????? CLIENT
ARCHITECT
PROJECT MANAGEMENT CONSULTANT
CONTRACTOR
SUB CONTRACTOR
THE EFFECT ON THE
PMC COMPLETE PROJECT
Client
Material
Contractor 1. Confusion
2. Delays
3. Missed deadlines
PHE Consultant 4. Sub standard quality
Architect 5. No redress available
&
GENERAL
Structural Consultant Accounting DIS-SATISFACTION
HVAC Electrical Consultant
Consultant
Design
BOQ
Landscape Architect Labour
Estimates
Work Schedule
Product
Cash Flow Stretched Project t i m e l i n e ……………..
EXISTING SCENARIO
As in the market today
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Tuesday 21 December 2010
6. SRUSHTI’S SOLUTION: Re-organized supply chain
Production unit Out sourced to
Banker
sub consultants on
Client site
Technical
Co-ordination Cell
(PRS OWNERS)
Design cell Purchase
Financial cell
Facility
Knowledge Engineering Engineering
(Training) & Monitoring
cell
(OUT SOURCED)
(OUT SOURCED)
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Tuesday 21 December 2010
7. SRUSHTI’S SOLUTION: Centralized Communication Platform
CLIENT
TECHNOLOGY PLUGINS
ARCHICAD
GS CONSTRUCTOR
BANKER SRUSHTI’S P R S GS ESTIMATOR
PRESENTLY POWERED BY
GS CONTROL
BASECAMP
GS COST MANAGER
5D PRESENTER
SITE
OUTSOURCED
ACCOUNTS
(BPO)
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Tuesday 21 December 2010
9. FEATURES & BENEFITS OF THE SERVICE:
Features Benefits
Single point of contact: The client is continuously in touch with only one entity, this is convenient,
reliable and customized.
Design stage integration Integrates all design decisions based on professional inputs hence providing
customized solutions
Decision making stage integration Helps to arrive at a project plan which is based on facts and is also based on
touch and feel experience
Planning Stage integration All Costs, BOQs, Schedules and labour bills are pre-planned hence surprises at
later stages are minimized or eliminated
Project execution stage integration Quality and efficiency are monitored on an hourly basis by the complete
professional team.
Trackable transparency The project is continuously monitored and client is kept properly informed &
this service is available online
Strategic Vendor partners This helps design solutions to be up to date and real time as the ambiguity of
vendor also brings in material specific knowledge
Post construction support The client gets a support of the team for upgrading and upkeep of the facility as
the complete documentation is available
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Tuesday 21 December 2010
10. MOTIVATION & CAPABILITIES:
✤ MOTIVATION:
✤ Action: To capitalize on the unique experience of providing an Integrated Solution from Concept
design to handing over of the completed architectural projects
✤ Network: To create a unique Profit Centered BPO to help bring professionalism and quality
consciousness among Design and Construction professionals
✤ Train: To train the unskilled, semi skilled and professionally qualified Design & Construction
professionals to adopt Best practices in the world
✤ CAPABILITIES:
✤ A highly motivated professional team with a combined experience of over 75 years in all domains
of Architecture and Construction Industry.
✤ The system developed after a robust research of over Six years in the field of Integration of the
supply chain in the ‘Design-Build’ industry & support Scalability
✤ Growth ready business model capable of scaling up while upholding the values
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Tuesday 21 December 2010
12. The team:
✤ Vivek Halbe: A professionally qualified Architect with
Nineteen Years of Field experience leading over 295
projects
✤ Ashwini Halbe: A professionally qualified Engineer with
Fourteen years of field Experience
✤ KN Ramdas: A professionally qualified Engineer with
Nineteen years of field experience especially in large
scale projects
✤ Keshavaprasad: A professionally qualified Architect with
Nineteen years of field experience leading over 300
projects
Tuesday 21 December 2010
13. STRENGTHS:
✤ EXPERIENCE:
✤ Team consisting of qualified professionals from Architecture, Civil & Engineering background
✤ The team has completed over 300 projects of which more than 20% are end-to-end solutions
✤ Professional training experience of over 10 years in reputed Technical institutions
✤ Reliable and Effective network of Design professionals available to provide customized solutions to
end use clients
✤ Special software being designed, developed & deployed for providing seamless integration
✤ CONFIDENCE:
✤ Projects coming in from word of mouth references of past clients
✤ Multinational Corporates from allied fields showing interest in working with Srushti
✤ Applications like Terrace Gardens & Designer Group Housing ready for scaleable deployment after
having gone through Successful Field Tests
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Tuesday 21 December 2010
14. Complete Scale up plan: ANT
A - ACTION
N - NETWORK
T - TRAIN
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Tuesday 21 December 2010
15. BUSINESS VERTICALS
A N T
DESIGN- BUILD BPO TRAINING
Presently scaling up Planned entry in 2012-13 Planned entry in 2013-14
much above Rs. 1500 Crore New Market New Market
MARKET SIZE
INDIVIDUAL RESIDENTIAL, Unskilled, Semi skilled,
Architects, Engineers,
COMMERCIAL, INDUSTRIAL, Qualified Design & Construction
OPPORTUNITY SPACE INSTITUTIONAL, HOSPITALITY Contractors
professionals
SOUTH KARNATAKA
LOCATION AND SURROUNDING SOUTH INDIA THIRD WORLD COUNTRIES
AREAS
ORGANIC TERRACE GARDENS &
ADDITIONAL BUSINESS DESIGNER GROUP HOUSING
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Tuesday 21 December 2010
16. SAMPLE PROJECTS PORTFOLIO – DESIGNER HNI HOUSING
-
RESIDENCES AT BANGALORE
SEA FRONT RESIDENCE AT, SINQUERIM, GOA
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Tuesday 21 December 2010
17. SAMPLE PROJECTS PORTFOLIO – OFFICE SPACES & LABS
- GREEN BUILDINGS
STABILIZED EARTHEN WALLS USED TO REDUCE
AIR CONDITIONING LOADS BY ALMOST 65%
OFFICE SPACE WITH LABORATORIES WITH ALLIED FACILITY FOR
M/S. METAHELIX LIFE SCIENCES (P) LTD, BOMMASANDRA,
BANGALORE
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Tuesday 21 December 2010
18. SAMPLE PROJECTS PORTFOLIO – INDIVIDUAL HOUSING
1. RESIDENCE FOR MR. VISHWESHWAR HEGDE, MANYATA LAYOUT
2. RESIDENCE FOR DR. GU KULKARNI, JAKKUR
STYLE : MINIMAL
3. RESIDENCE FOR MR. V NAGESH, SHAHAKARNAGAR
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Tuesday 21 December 2010
19. SAMPLE PROJECTS PORTFOLIO – HOSPITALITY & LEISURE
COTTON COUNTY CLUB, HUBLI
CAFÉ FOR M/S. TEXAS INSTRUMENTS,
M/S. GREENBERG RESORTS, KERALA
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Tuesday 21 December 2010
20. Thank you
✤ Srushti Management Consultancy (P) Ltd.
305-27, Srushti Residency, 3rd cross, Jaladarshini Layout,
RMV Extension - II stage, Bangalore -560094
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Tuesday 21 December 2010
