Urheilijoille suunnatun joukkorahoituspalvelun esittely. Kiriringin missiona on auttaa urheilijoita keräämään rahoitusta sekä hankkimaan näkyvyyttä.

1. CASE KIRIRINKI.FI

2. BACKGROUND
Young athletes struggling with raising funding to
cover their expenses
Not enough media visibility
Not able to compete in international top-level due
to lack of resources

3. OPPORTUNITIES
Many young athletes are able to do good
marketing once there is a right channel
Many fans are interest to help the athletes
financially
Crowd funding has already proven to be very
efficient funding channel

4. ACTION
Open and transparent Crowdfunding platform
focusing on sports
All-or-nothing funding model, pledges in fan
merchandise
Targeted for individual sports fans and companies

5. LIST OF FIRST ATHLETES
Esa-Pekka Mattila (parasports)
Mikael Tilander (MMA)
Petteri Martikainen (wrestling)
Noora Toivo (track & field)
Anton Lindfors (snowboarding)
Nina Chydenius (long distance running)

6. TRACTION
Site launched in April 2013
60 000+ site visits
35 000+ unique visitors
143 000+ site views
36 000€+ funding raised

7. SCREEN SHOT

8. MEDIA HITS
Stories on Finnish National TV-channels YLE,
Nelonen
Stories on main newspapers Iltalehti,
Kauppalehti, Keskisuomalainen
Dozens of online stories on Finnish sports medias

10. BUSINESS MODEL & ROAD MAP
10% commission on funding raised
Platform licensing
Customized sport related ad campaigns

11. TEAM
Ville Simola
Co-founder, evangelist
Formed soccer referee
Experienced in startups
Marketing, biz dev, execution
Arto
Co-founder, evangelist
Former ice hockey player
Design, Product development,
Front-end coding

12. FOUNDING PARTNERS