Social Media analysis of their performance, customer demand and brand strength. Analyze their Share of Voice and Social Media Sentiment. SOV ranking of technology brands (Google, Amazon, Apple, Microsoft)

1. Share of Voice
From 19 Jun’14 to
18 Jun’15
Apple
Amazon
Microsoft
Google
(C) vikashnsingh

2. Global Share of Voice of Apple, Google, Amazon & Microsoft
• Apple & Google take #1 and #2 spots, Amazon edges ahead of Microsoft to grab #3
• Apple score 32% SOV, Google score 31% SOV, Amazon’s score 28% SOV & Microsoft score 9% SOV
• Videos generate the most number of mentions with the maximum share enjoyed by Amazon’s
• Amazon’s scores Max positive mention 45% while google score max Negative mentions 17%
Twitter Blog Forum News Video Positive Negative Netural
Apple 129,945,404 32% 115,454,912 2,315,629 5,098,289 4,676,574 2,400,000 40% 14% 46%
Google 126,888,228 31% 102,176,128 5,027,870 7,899,211 6,085,019 5,700,000 38% 17% 45%
Amazon 111,227,907 28% 95,679,104 4,110,607 3,157,569 2,180,627 6,100,000 45% 11% 44%
Microsoft 36,015,232 9% 27,838,796 1,181,210 2,641,715 3,253,511 1,100,000 44% 13% 43%
Platform Wise Mentions Sentiment Analysis
Brands Mention SOV%
We tracked Global online mentions for Tech Brands and its competitions, from 19 Jun 2014 to 18 Jun 2015
(C) vikashnsingh

3. Apple, Google, Amazon & Microsoft Share of Voice in India
• Google & Apple take #1 and #2 spots, Amazon edges ahead of Microsoft to grab #3
• Google score 44% SOV, Apple score 27% SOV, Amazon’s score 16% SOV & Microsoft score 14% SOV
• Amazon’s scores Max positive mention 45% while Apple score max Negative mentions 15%
We tracked online mentions for Tech Brands and its competitions in India, from 19 Jun 2014 to 18 Jun 2015
Twitter Blog Forum News Positive Negative Netural
Apple 1,009,719 27% 901,430 19,202 5,727 83,360 35% 15% 50%
Google 1,656,090 44% 1,417,403 49,329 62,415 126,943 35% 11% 54%
Amazon 613,721 16% 491,771 48,932 3,604 69,414 45% 9% 46%
Microsoft 516,602 14% 463,060 11,676 936 40,930 40% 11% 49%
Brands Mention SOV%
Platform Wise Mentions Sentiment Analysis
(C) vikashnsingh

4. Apple, Google, Amazon & Microsoft Share of Voice in USA
• Apple & Google take #1 and #2 spots, Amazon edges ahead of Microsoft to grab #3
• Apple score 42% SOV, Google score 26% SOV, Amazon’s score 20% SOV & Microsoft score 13% SOV
• Microsoft scores Max positive mention 42% while Apple score max Negative mentions 15%
We tracked online mentions for Tech Brands and its competitions in USA, from 19 Jun 2014 to 18 Jun 2015
Twitter Blog Forum News Positive Negative Netural
Apple 28,790,396 42% 25,658,876 227,717 788,523 2,115,280 37% 14% 49%
Google 18,166,674 26% 14,143,364 414,988 1,152,250 2,456,072 35% 13% 52%
Amazon 13,503,795 20% 11,334,022 323,383 490,210 1,356,180 38% 11% 51%
Microsoft 8,678,183 13% 6,538,889 98,407 423,760 1,617,127 42% 11% 47%
Brands Mention SOV%
Platform Wise Mentions Sentiment Analysis
(C) vikashnsingh

5. Thanks You
(C) vikashnsingh