The document summarizes charity events organized by Mrs. Sharmilla Khanna to raise funds for Save the Children India, a non-profit established by the late Mrs. Vipula Kadri. The events called Araaish featured high-end exhibitors and sponsors from fashion and design and drew celebrity attendees. The events generated publicity and sales for exhibitors while also raising money for Save the Children India's programs in education, health, anti-trafficking and rural development.

1. presents a tribute to late Mrs. Vipula Kadri

2. GLAMOUR AND GIVING GO TOGETHER Brands Fashion Launches Charity Celebrity event Event organized by – Mrs. Sharmilla Khanna

3. Save The Children India A non - profit organization established by late Mrs. Vipula Kadri in 1988. Working towards the empowerment of underprivileged women and children Our main areas of work are in the field of: ► Education ► Health & Nutrition ► Anti Trafficking ► Rural Programs

4. The Concept ► Araaish is in process of being registered as a brand where only sponsors and exhibitors with exceptional and exclusive products are considered ► All exhibitors receive the necessary support to achieve and exceed their sales target ► Any donation made towards Save The Children India attracts a 50% tax rebate ► Araaish has created a loyal exhibitor/ customer relationship intrinsically coupled to the high sales and good publicity the event sponsor and exhibitors receive

5. October 2007 event sponsor:

6. October 2007 Participants Pazazz - Soffa Marison Finvest Pvt. Ltd. Ajmer – Flower studio Silver Streak Hirkani Queenie Dhody Curio Cottage Lalita Jalan White Window Divinities Mana & Isha Cue Apparels Pvt. Ltd. Gifted Lifestyle Pvt. Ltd. Pamela Bubber Sharmilla Khanna Kharati Rampuri / Shobha Puri Rashmi Behl Save The Children India

7. October 2007 Attendees Gauri Khan Nirja Birla Avantika Birla Juhi Chawla Karan Johar Akshay Kumar Suneil Shetty Tanya Dubash Rima kapoor Jain Bijal Meswani Aarti Surendranath Preeti Maria Sharmilla Thackeray Ruksana and Mustafa Eisa Mr. and Mrs. Javeed Ahmed Komal and Rajiv Vazir Meera Zaveri Monisha Jaising Ramola Bachan Zeba Kholi

8. October 2007 Attendees Anu Deewan Divya Malavade Pinky Reddy Laila Lamba Kirron Kher Madhu Shah Indu and Nandita Mahtani Shabina Khan Kajaal Anand Devika Bhojwani Kahina Arte Merchant Raja Dhodhy Natasha Poonawala Ramona Narang Ekata Raheja Reshma Bombaywala Hiroo Johar Renu Chinani Gayatri Joshi Oberoi

9. February 2008 event sponsor:

10. February 2008 Participants Wendell Rodricks Surily Goel Seema Khan Tania Deol Madhu Shah and Neeru Roowala - Tikaaya Shaheen Abbas Sangeeta Khanna Anu Khatwani Stoffa Divya Mohta Payal Vaswani Priyali Chopra Anushka Khanna Bijal & Bansri Leena, Mitika & Bhavika Shaan Khanna Amishi Poply Mana & Isha Save The Children India

11. February 2008 Attendees Booby Deol Manyata Dutt Malaika Arora Karan Johar Sunny Deol Suniel Shetty Avantka Birla Haseena Jethmalani Smita Thackeray Sonali Bendre Bhagyashree Helen Manish Malhotra Neelam Mahdeep Kapoor

12. February 2008 Attendees Sabira Merchant Laila Lamba Kitu Gidwani I.M. Kadri Sangita Khatiwada Sangita Jindal Reall Padamsee Sophie Choudhry Neelam Kaajal Anand Bonita Bilchandani Kehkasha Patel Satish Shah Devika Bhojwani Anu Deewan Sunaina Wahi Prena Goel

13. July 2008 - Hyderabad event sponsor:

14. July 2008 - Hyderabad Participants Rina Shah Adore Gopi Vaid Seema Khan Bea accessories Ujwalla and Priyanka Amisha Dhanuka Abha Dalmia Boho Chic Trupsel Shelina Kukkar and Camelia Dalal Vivre – Mana and Isha Sri Save The Children India Queenie Dhody Stoffa Shaheen Abbas Sabina Singh Lalita Jalan Malini Agarwaalla Kokomo – Kunti Shah Kalli Mehra and Medha Toprani Dolly J Curio Cottage Zoya’ – a multi designer store The Oak Tree Anushka Khanna Art Decore

15. Pinky Reddy Mr. Sanjay Reddy Suneil Shetty Ramesh Sippy – Balaji Telefilms Namrata Shirodkar Chief Minister’s family Madhoo Shah Family members of the Nawab of Hyderabad Pooja Sanghi Usha & Aarti Badruka Vinita Pittie Richa Jalan Bobby Khandari Sandhya Raju Hamed Saberi July 2008 - Hyderabad Attendees

16. October 2008 event sponsor:

17. October 2008 Participants Jewels by Queenie The White Window by Twinkle Khanna Royal Trousseau by Abha Dalmia Ensemble Nandita Mahtani - Ananya Surily Goel The Oak Tree Gopi Vaid Priyali Chopra Tina Sajdeh - Sillver Strreak Malaga by Malini Agarwalla Sangeeta Khanna - Taara Stoffa - Shoes Vikram Phadnis Vinita pittie Leena, Mitika & Bhavika - Flambe’ Amrapali - Jewellery Episode - Silverware Save The Children India - Ngo products Mana & Isha - Pre’t

18. October 2008 Attendees Jaya Bachhan Nirja Birla Nawaz Modi Singhania Reema Kapoor Meher Jasia Shefali Vipul Shah Smita Thakerrey Tanya Dubash Twinkle Khanna Aysha Shroff Bijal Meswani Soni Razdan Suchitra Pillai Sandhya Mridul Neena Gupta

19. February 2009 event sponsor:

20. February 2009 Participants Ensemble Maheep Kapoor Bhairavi Jaikishan Kavita Durazi Rahul Khanna and Rohit Gandhi – Cue Sunita Pittie Horn Ok Please Hirkani Anu Khatwani – a & more Trupsel Js Studio Toy Watch Home accessories by Taara – Nayantara Thacker Gopi and Arnaz for Gopi Vaid Bea – Alisha and Twisha Chinai Namrata Chandra You Aquamarine Kokommo – Medha Torpani, Kunti Shah, Kaffi Mehra Mana & Isha - Pret Save The Children India

21. February 2009 Attendees Rashmi Uday Singh Kaajal Anand Nikasha Nachiket Barve Bonita Bulchandani Pallavi Jaikishan Seema Mehrotra Prerna Goel Malini Agarwalla Shazia Gowarikar Gouri Pahoomul Taseem Mehta Jaya Raheja Elina Meswani Raell Padamsee Poonam Dhillon Tisca Chopra Rukshana Eisa Nisha Jamwal Twinkle Khanna Suniel Shetty Smita Thackeray Anu Deewan Queenie Dhody Neerja Birla Nawaz Singhania Seema Khan Bhavana Pandey Sophie Choudhary Tanya Deol A. D. Singh Nitasha Nanda Akansha Aggarwal Sangita Kathiwada Priyashri Patodia Bejal Meswani Kavita Durazi Tanisha Mukherjee

22. Media coverage Target Audience The power of the Aaraish brand relies on the ability to attract a large audience who connect with good living and personal fulfillment Foot falls: 22,000 walk ins Publicity: Bombay Times – Page 1 Bombay Times – Page 3 DNA - After hours Hindustan Times Midday Electronic media

23. Media coverage

24. ► venue fee ► event organizers fee ► publicity ► printing expenses ► decorator expense – includes lights, flowers, furniture rentals, music etc ► generator rentals ► meals for exhibitors ► entrée for guest ► conveyance and travel expenditure Cost of event

25. Thank you www.savethechildrenindia.net