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How to Create an Effective Inbound Marketing Campaign | Part 4: Tell Your Tribe
The concept of “tribes” has became very popular among marketers in the last few years, led by influential inbound marketer Seth Godin. The basic idea is that just like people can gather around a favorite team, they also form groups based on interests, products, and services. If you’re an existing business, you have a tribe – a group of people who care about what you’re doing and want your updates, content, and offers. Dedicated email blasts are generally easy to set up and measure. They are certainly not as complex as newsletters, for example. Still, when you’re crafting your email, keep theses 6 things in mind. This was originally published on the VIEO Design Blog: http://bit.ly/15JY9pL
How to Create an Effective Inbound Marketing Campaign | Part 4: Tell Your Tribe
- 1. How to Createan Effective Inbound Marketing Campaign Tell Your Tribe Step #4 vieodesign.com
- 2. New leads areimportant, but don’t forget your fans! The concept of “tribes” has became very popular among marketers in the last few years, led by influential inbound marketer Seth Godin. People can gather around a favorite team or form groups based on interests, products, and services. If you’re an existing business, you have a tribe – a group of people who care about what you’re doing and want your updates, content, and offers. vieodesign.com
- 3. Your TribeYour tribemay consist of happy customers, colleagues who are interested in what you’re doing, or curious leads who signed up to receive emails, but whoever they are, you have to think about these loyal folks as you build a new marketing campaign. Keeping in Touch with • You keep in touch with your tribe in a few different ways; the most direct way to let your tribe know about your new offer – email them! • Dedicated emails help you set up the context to introduce the main call-to-action for your new offer either to your entire email database, or just to the segment that you think will be interested. vieodesign.com
- 4. Dedicated email blastsare generally easy to set up and measure. They are certainly not as complex as newsletters, for example. Still, when you’re crafting your email, keep these 6 things in mind: 6 Quick Tipsfor Better Email Blasts vieodesign.com
- 5. • As aMarketing Sherpa case study of Kodak’s successful list growth tactic explains, “these calls-to-action were not stuffed at the end of a newsletter or tacked onto another message. They were the focus of a dedicated email, which gave them much more impact.” Feature One Call-to-Action (CTA)1.Dedicated blasts focus on driving results for one CTA. vieodesign.com
- 6. Show your prospectsthat you know them. Personalized emails not only increase your open and click-through rates, but also demonstrate a deeper relationship with your audience. Make sure to use a consistent voice across your marketing communication. Personalize Emails2. vieodesign.com
- 7. Make sure youremail layout displays well on mobile devices. 3. Design Mobile Experiences With so many people checking email on their smartphones, you need to optimize your emails for that viewing experience. vieodesign.com
- 8. Make sure thatyour recipients can share your email content on social media. Make Emails Social & SEO-Friendly4. Integrate social media sharing buttons into your marketing emails to facilitate that activity. Also, make sure that your email tool is including a link to a web-based HTML version of the email, hosted on your website, which will both help anyone having trouble viewing the email and boost your SEO value. vieodesign.com
- 9. Once you haveyour email template in place, building dedicated sends should be easy. You will generally grab some of the information already on the landing page, make a few tweaks to it, and spend the most time nailing down a clear, compelling subject line. 5.Clone & Reuse vieodesign.com
- 10. Naturally, if youhave one main message and CTA in your dedicated send, it will be easy for you to track progress. You can quickly check the email click-through rate, landing page views, and conversions, enabling you to follow the long-term return on investment and tweak upcoming emails. 6.Measure Performance Fast vieodesign.com
- 11. With email blastslike these, you can please your tribe and educate new leads at the same time, while tracking performance so you can improve in the future. vieodesign.com
- 12. Download Our Free Ebook! Downloadour ebook to learn more about not only what constitutes an effective marketing campaign, but how to build and implement one! HOW TO CREATE AN EFFECTIVE INBOUND MARKETING CAMPAIGN A publication of vieodesign.com Download Now