Personal Information
Organization / Workplace
Greater Memphis Area United States
Occupation
Digital Marketing Principal (Analytics) at FedEx Services
Industry
Logistics / Supply Chain
Website
http://www.fedex.com/us
About
Experienced marketing analytics professional passionate about developing and testing better ways to engage customers across multiple touchpoints. Currently lead/co-lead projects to scale our Data Management Platform (DMP), measure the ROI of key marketing campaigns across search, social media, display, and other interactive marketing channels, and grow the FedEx Marketing Digital Intelligence practice.
Have previously worked on cross-channel attribution to develop and apply model-driven metrics to test moving away from 'last-click' attribution, and deep CRM customer profiling analytics. Always looking to design analytically robust, metrics-driven approaches to understand and respond ...
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Ap kanvinde
Arnav Dasaur
•
6 years ago
UNBLOCKED: The Power of Blockchain Technology to Establish Trust, Build Brands & Transform Business
Ogilvy Consulting
•
6 years ago
Booz Allen Field Guide to Data Science
Booz Allen Hamilton
•
8 years ago
LUMA's Upfront Summit Keynote: "The Future of TV"
LUMA Partners
•
8 years ago
LUMA's State of Digital Marketing at DMS West 15
LUMA Partners
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8 years ago