7. Test assumptions
Value hypothesis Growth hypothesis
That people will get value That your product will spread
from your product and increase in adoption
9. Goal of a startup is to get
validated learning as quickly
as possible
a. Use innovation accounting
(cohort analysis and split tests to measure what you're learning)
b. Continuous and frequent experimentation with real users
10. Kanban cycle:
(backlog, in progress, built, validated)
a. Limited number in each bucket
b. Cannot move forward in process
unless get through validation
c. Design everything in mind with
validation and experimentation
11. Genchi Gembatsu
(get out of the building and interview;
see for yourself instead of relying on others' reports)
13. Zoom-in pivot: focus Zoom-in
on one feature of a Technology
pivot pivot
larger whole
b. Zoom out pivot:
whole product needs Zoom out
more features pivot
c. Customer segment Channel
pivot: focus on one pivot
customer segment
i. Sign LOIs Customer
segment
d. Customer need pivot:
change in
PIVOT (or pivot
understanding of real Persevere)
need
e. Platform pivot:
change from app to Engine of
platform or back growth pivot Customer
i. Like creating self- need pivot
serve model to create
similar apps
f. Business architecture
pivot: high margin/low Value
vol to low margin/high capture Platform
vol (or back) pivot pivot
Business
architecture
g. Value capture pivot:
pivot
different monetization
