CrowdStreet’s new online Sponsor Direct feature allows commercial real estate companies to offer crowd-funded real estate fundraising and investor management capabilities on their own websites.

1. CROWDSTREET SPONSOR DIRECT
CONNECTS SPONSORS,
INVESTORS
By Urban Green
Investments

2. CrowdStreet’s new
online Sponsor Direct
feature allows
commercial real estate
companies to offer
crowd-funded real
estate fundraising and
investor management
capabilities on their
own websites.

3. Tore Steen, CrowdStreet
CEO, said in a press
release that in the three
years since the U.S.
Congress passed
legislation allowing real
estate sponsors to publicly
market investment
opportunities, sponsors
have experimented with
ideas and now are ready to
bring the technology to
their own websites.

4. In order to serve
them, CrowdStreet
has added a
private-label
version of its
platform to its
CrowdStreet
Marketplace.

5. CrowdStreet Sponsor
Direct allows sponsors
to market investment
opportunities directly
to the public and
private networks, track
investors’ engagement
in offers, and manage
communications and
relationships with
investors.

6. Jasmine Nazari, an
Urban Green
Investments investor
relations associate,
said that initially she
was “cautiously
optimistic” about
opening offers to the
public because she was
concerned it would
require more time and
effort from investors.

7. After implementing the
program, however,
Nazari said she found
that Urban Green could
more efficiently
manage a large
investor base.