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THE SMART MARKETER’S
LANDING PAGE
CONVERSION COURSE
BROUGHT TO YOU BY
Everything you need to know
to create high-converting landing pages
to get more leads and more sales from your marketing.
Includes tips from some of the world’s most respected
marketers and conversion rate experts.
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
NEVER STARTa marketing campaign
WITHOUTa landing page
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
effective
LANDING PAGES
have a
BLUE PRINT
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
YOUR
CALL-TO-ACTIONrepresents
THE HANDSHAKE
AGREEMENTbetween you and your prospects
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
remove
FEAR OF
THE FORMfor
HIGHER
CONVERSIONS
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
spend 50% of your time
WRITING YOUR HEADLINE
and the rest writing your
CALL-TO-ACTION
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
Button color is irrelevant
BUTTON CONTRAST
IS WHAT MATTERS
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
The tipping point
between a visitor
and a customer
lies in
MATCHING
DESIRE
WITH
RELEVANCE
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
YOUR MARKETING
DOESN’T ENDwith a conversion
Where there is intent
there is opportunity
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
Every
Page Can Be Better
ALWAYS BE TESTING
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
Communicating the
VALUE OF CRO
Show them the
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
THE SMART MARKETER’S
LANDING PAGE
CONVERSION COURSE
BROUGHT TO YOU BY
START THE FREE COURSE NOW

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  • 5. YOUR CALL-TO-ACTIONrepresents THE HANDSHAKE AGREEMENTbetween you and your prospects THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
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