The document discusses various ways that companies can build and maintain customer loyalty. It suggests that loyalty programs should make customers feel valued through rewards, privileges, personalized experiences and special treatment. The document also presents loyalty from both a business and customer perspective, emphasizing the importance of keeping customers engaged through feedback, communication and shared experiences.

1. THE MOBILE LOYALTY PLATFORM
What can a company
do to retain me as a
loyal customer?

2. LOVE = LOYALTY

3. ATTENTION
BY SHOUTING!

4. PREPAID =
LOYALTY
mobile
PAY AS YOU G
O

5. PLASTIC LOYALTY

6. FEEL SPECIAL
2 PRIORITY
PRIVILEGES 1
3 PREFERENCES
4
P
4 PREMIUM

7. ≥2 P's
FOR ATTRACTION

8. LOYALTY
BUSINESS PERSPECTIVE

9. I LOVE
LITTLE KITTENS
FEEDBACK
=
REVENUE

10. ENERGY COMPANY products
and services
...
energy
company

11. KEEP IN TOUCH

12. LOYALTY
CUSTOMER
PERSPECTIVE
BRAND 1 BRAND 2 BRAND 5

13. RETAIL SHOPPING

14. SHORT
MESSAGE
SHIRT
Dear Roger,
IMBLUV, WILL YOU TAKE ME OUT?
;-X Yasmin
Dear Roger,
IMBLUV, WIL
L YOU
TAKE ME OU
T?
;-X Yasmin
Kiezen
Meer
s o n y e ri c s s o
n
1 2 3
4 5 6

15. YOU’RE NOT ALONE

16. NEW MOVIE MINUTES

17. CONTENT INSURANCE
RECEIPT REGISTE
RED
CODE:
9386HHR
D
AN
BR EW
N
Movie TM
Minu
tes
RENEWAL
INSURANCE
GED
DAMA

18. DO IT TOGETHER

19. HERE-I.COM
movers

20. WHO AM I LOYAL TO?

21. WHO AM I LOYAL TO?
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